KOLOA, Hawaii, U.S. — KonaRed Corporation announced that it has made major changes in its sales and distribution strategy. The Company is now handling all sales and distribution efforts in-house so as to effect an increase in sales through better oversight and tighter controls on its inventory management and operational logistics.
The Company currently has 30+ distribution points in the U.S. including several national distributors such as UNFI, DPI and Nature’s Best, a growing list of regional distributors and is now available on 490 Target store shelves.
Previously, the Company had relied on third parties to oversee its distribution, and has now taken full control of all its channels to effectively increase sales and increase direct customer interaction through targeted marketing initiatives.
KonaRed’s coffee fruit products are currently sold in select Kroger, Albertsons, Target, Vitamin Shoppe, Whole Foods, Safeway, 7-Eleven, Ralphs, Fred Meyer grocery stores and many other retail locations throughout the U.S., Canada and Japan.
President and COO Kyle Redfield commented, “We needed to make a change in our sales and marketing strategy. We are strengthening our customer relationships and seeking direct distribution across the U.S. to get all of our products on the shelves of leading retailers.
This will not be limited to our premium coffee fruit juices, but will also include our dietary supplements and new line of coffees. We expect near term increases in sales and an increase of exposure to the brand through our marketing efforts.”
Mr. Redfield continued, “These changes represent significant cost savings and operational efficiencies that will provide immediate benefit to KonaRed.
The change we’re announcing today is one of many initiatives we’ve recently undertaken to increase shareholder value.
We’re pleased with our successes over the last few months, but are strongly motivated to use the KonaRed brand we’ve built to create increased revenues. Taking full control of our distribution channels is a significant step forward.”