HANOVER, N.H., U.S. — New England beverage brands, King’s Row Coffee, and Drink Simple, are launching a maple water nitro cold brew into North Atlantic Whole Foods Market stores this month. The first of its kind, King’s Brew Maple Water is crafted by steeping King’s Row’s Arabica coffee beans in Drink Simple’s organic maple water, and infusing the cold brew with nitrogen for a velvety smooth, creamy texture.
“We are thrilled about this local collaboration and the product that we’ve invented. It’s healthy, innovative and downright delicious. You will not believe there are zero added sugar and only 18 calories in a can,” said Sam Sabky, CEO of King’s Row Coffee. “We’ve created a flavor profile that has never existed before. By cold brewing in the maple water, as opposed to adding it after, we achieve an incredible balance, subtle sweetness and smooth finish. There’s no need for cream or sugar.”
“We couldn’t be more excited to join forces with another local New England brand to bring this super hydrating cold brew to market. Our companies’ values align perfectly as we are both committed and passionate about creating healthful, delicious and natural beverages to help people live and feel their best,” said Kate Weiler, Founder of Drink Simple.
“King’s Row Coffee and Drink Simple have both been incredible supplier partners to Whole Foods Market,” said Dylan Campbell, Local Products & Regional Promotions Senior Marketing Specialist. “When we learned the two brands were collaborating on an innovative new product, we were thrilled! The hybrid of maple water and nitrogen infused cold brew is subtly sweet, creamy and totally refreshing — we’re excited to carry this local product in Whole Foods Market stores this summer.”
King’s Brew Maple Water will hit shelves this month in New England Whole Foods Market stores. The 12-ounce can is available for $4.49. King’s Row Coffee and Drink Simple have arranged 9 weekend-long pop-up events throughout the summer to sample the product for local Whole Foods Market shoppers.