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King Coffee accompanies Vfda to introduce Vietnamese coffee and film industry to the world

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HO CHI MINH CITY, Vietnam – King Coffee is the only Vietnamese coffee brand that served all guests in the official introduction of the Vietnam Association of Film Promotion and Development (VFDA) at the Busan International Film Festival 2019 on 7thOctober 2019 in South Korea. This is the official event to introduce the Vietnam Association of Film Promotion and Development to the world, along with many other activities such as coordinating with the Korean Film Council to develop Vietnam’s film industry, joining the Asian Film Commissions Network and cooperating with the Busan Film Commission in film industry development.

On this occasion, the VFDA introduced many Vietnamese films such as “Legend of Quan Tien”(Quán Tiên),”Blue Eyes”(Mắt Biếc), “Dear Devil Brother”(Anh trai yêu quái),”Home Sweet Home”(Bắc kim thang), “Secrets of the Wind”(Bí mật của gió),”Goodbye Mother”(Thưa mẹ con đi),and “Furie”(Hai Phượng).

The Busan International Film Festival (BIFF), held annually in Busan, South Korea, is one of the most significant film festivals in Asia. This event is the largest gathering of famous Asian film producers, actors, and guests from around the world. The guests and coffee lovers in Korea and Asia in general are aware of and very interested in the taste of King Coffee from Vietnam, especially the newly launched RTD coffee of this brand.

Presenting at BIFF, Ms. Le Hoang Diep Thao – the Founder of King Coffee said: “We are honored to come from the country having the largest export volume of Robusta coffee in the world. We always support to promote the country and people of Vietnam by accompanying the Vietnamese film industry at the Busan International Film Festival. Through delicious cups of coffee and excellent Vietnamese films, the guests will be great messengers to spread the story of Vietnam.”

King Coffeelaunched in Korea inNovember 2016and has been delivered to Korean consumers through E-mart, Lotte mart, Kim’s club, Pierrot shopping, Mini-stop, Modern house, Coupang, Wemakeprice, Ticker monster, Interpark, Auction, 11st, G-market, and SSG. Ms. Diep Thao said: “The biggest competitive advantage of King Coffee is quality. We are trying our best to step up distribution throughout this market.” Ms. Diep Thao also shared about the plan of opening the first King Coffeecafe in Korea in October and the next 1,000 cafes after that.

Since 1996, Ms. Le Hoang Diep Thao – CEO of King Coffee, Co-Founder of Trung Nguyen Group which is one of the biggest coffee brands in Vietnam – has seen the huge potential of Vietnamese coffee and found the way to bring Vietnamese coffee to the world. Over the past twenty years, she has successfully built well-known Vietnamese coffee brands such as Trung Nguyen, G7, and now King Coffee. She once shared: “Building a coffee brand that is strong enough to globalize, thereby promoting Vietnamese coffee and elevating its position is a desire that I am fulfilling.”


With her business experience and knowledge of the coffee industry as being the co-founder and co-executive of Trung Nguyen, Ms. Diep Thao has brought King Coffee to more than 60 countries and territories around the world after launching for only 1 year (in 2016), especially the major coffee markets such as the United States, South Korea, China, Singapore, Australia, Russia, and Dubai. King Coffee also set up representative offices in the United States, China, Singapore, and South Korea to run a worldwide business network. King Coffee’s customers were the Vietnamese diaspora at first, and now the indigenous consumers of huge international markets.

In particular, the quality of King Coffee is enhanced and surpasses the previous brands to suit the increasingly demanding tastes of the world’s consumers. “Vietnamese coffee soul” is put into modern and classy packaged products. In the product chain of “Coffee World – World Coffee” of King Coffee, all products that are favored by the world consumers are present, including: instant coffee, ground and roasted coffee, whole bean coffee, RTD coffee, Capsule coffee, high-end lines like Golden, and diplomatic gifts like Legacy, Weasel.


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