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PARSIPPANY, N.J., USA – In collaboration with Nintendo, Kinder Joy is bringing its fan-favorite Kinder Joy Super Mario Collection to U.S. retailers, transforming every snack time into an epic quest of discovery. Parents and kids can power-up each delicious spoonful of Kinder Joy’s creamy, chocolate treat with crispy cocoa-filled wafer bites with the joy of discovering one of 26 Super Mario themed toys, from December through April 2026.
Inside each egg, fans may discover iconic characters like the mustachioed Mario, the trusty Yoshi, and the coveted Super Star – prizes that bring back those nostalgic gaming memories.
With different treasures to discover, ranging from collectible 3D figurines, pen and zipper decorations of legendary characters, Toad Question Block photo and sticky holders, mischievous Boo and Spiny mini clips, and more, fans can build their own imaginative Super Mario world while unlocking a mouthwatering, taste experience as satisfying as conquering a difficult level.
“Just like a video game where each level reveals new challenges and hidden bonuses, every Kinder Joy egg offers multiple layers of discovery,” said Amber Hansinger, Vice President of Marketing, Kinder Joy USA.
“Our collection with Super Mario bridges generations of parents, letting them relive their gaming memories while watching their kids experience that same rush of anticipation and delight for the first time.”
Look for the Collection at major retailers nationwide and power up your day with these nostalgic treats. For even more brand news, follow Kinder U.S. on Instagram, Facebook and X.
