Saturday 25 June 2022

Kick-start for young entrepreneurs: The start-up trade fair Newcome

Intergastra shaping the future of hotel and restaurant start-ups / Potential restaurant founders to present their concepts to renowned industry experts.

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STUTTGART, Germany – Start-ups are booming and developing more visionary tools, products and services then ever before. Newcome, which will be staged for the second time as part of the European trade fair Intergastra, will offer start-ups a platform to present their innovations for the hotel and restaurant industry.

Covering a special area of more than 1,000 square metres, Newcome will provide an opportunity for start-ups to present their company and products to around 100,00 trade visitors. Different participation packages will ensure that the start-ups find the ideal presentation framework for their company.

The partners of Newcome are the Baden-Württemberg branch of the German Hotel and Restaurant Association (DEHOGA) and Ifex, the initiative for start-ups and business transfer of the Baden-Württemberg Ministry of Finance and Economics.

Elevator Pitch: success in just three minutes

Anyone wanting to successfully sell their ideas must be convincing and know what arguments turn listeners into supporters in just a few moments. The Elevator Pitch on the Dehoga stage will offer start-ups precisely this opportunity. Inspired by a short discussion in an elevator, for which no more than three minutes are available, potential restaurant start-ups will present their concepts to renowned industry experts on the show stage. The winners will compete against one another in other competitions. The winner of the first prize in the regional final will receive €3,000.

Full speed ahead with innovation

The Intergastra Innovation Prize, which will be presented during the official opening of Intergastra 2018, will honour for the tenth time outstanding concepts in the areas of kitchen technology, design, food and beverages, building and facility management, sustainability, productivity and sales promotion. The closing date for entries is 15 October 2017. A first-class jury with 13 members will select the winners during the run-up to Intergastra 2018.

Varied accompanying programme

Anyone not taking part in one of the competitions will also certainly not be bored during Newcome. The exciting programme will feature a large number of talks and discussions in the Future Laboratory, and will provide opportunities for networking and the exchange of information and opinions with experienced restaurant experts. Visitors will also be able to gain an insight into the future of gastronomy since the results of the competition entitled “Restaurant of the future” will be presented in the Newcome section.

Financial support, registration and further information

The Ifex initiative of the federal state of Baden-Württemberg provides start-ups with financial support in the form of a 50% grant for the net stand hire changes if the established or yet to be established company is domiciled in Baden-Württemberg and has not been on the market for more than three years.

You can find further information on Newcome, the Intergastra Innovation Prize and the Elevator Pitch at:

Intergastra – The World of Hospitality

The world of hospitality – this is the claim by Intergastra, one of the most important European trade fairs for gastronomy, hotels and dedicated hosts. In 2016, the comprehensive exhibition programme across more than 100,000 square metres of exhibition space brought together just under 100,000 visitors and around 1,300 exhibitors from Germany and abroad.

And the success story is continuing: with the construction of the new exhibition hall 10, Messe Stuttgart will have an area of 115,000 square metres and therefore even more space for innovations and trends from 2018 onwards. The event therefore lives up to these high expectations and regularly receives top marks from exhibitors and trade visitors alike.

Kitchen technology and food, ambience and equipment, services, handmade ice cream, beverages and coffee: these are the topics on which trade visitors from Germany and abroad obtain information, and which also encourage them to think outside the box.

The hospitable heart of Germany beats here in the south-west where, at the start of the year, Intergastra showcases innovations and trends, and provides many opportunities for the exchange of expert opinions and ideas.

You can find further information at:

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