Wednesday 29 June 2022

Keurig and Dunkin’ Donuts expand K-cup partnership to out-of-home segment

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WATERBURY, Vt. & CANTON, Mass., U.S. – Keurig Green Mountain, Inc. (Keurig) and Dunkin’ Donuts today announced an expanded partnership for the manufacturing, distribution and marketing of Dunkin’ K-Cup pods to workplace customers where coffee is provided as an amenity and to in-room hospitality clients.

The initial brand roll-out will feature five K-Cup pod varieties in popular Dunkin’ Donuts flavors – Original Blend, Dunkin’ Dark, Hazelnut, French Vanilla, and Dunkin’ Decaf – and will be available through all Keurig Authorized Distributors serving selected workplace and hospitality clients later this month.

“The expansion of our Dunkin’ Donuts partnership to select away from home customers is just one example of Keurig’s commitment to help drive employee and guest satisfaction in the workplace through high quality, beloved coffee brand choices,” said Larissa Quinn, Vice President of Marketing at Keurig.

“With five delicious Dunkin’ varieties now available to workplaces and in-room hospitality, even more consumers can get the Dunkin’ Donuts coffee taste they love through Dunkin’ K-Cup pods from their Keurig brewers.”

“We’re thrilled to partner with Keurig to bring the rich, smooth taste of Dunkin’ Donuts coffee to selected workplace and hotel locations,” said John Fassak, Vice President, New Business Development at Dunkin’ Brands.

Based on a recent survey of office decision makers*, Keurig® has been named the number one preferred coffee solution for the workplace, outperforming other coffee brewers on taste, reliability, end user satisfaction, and ease of use.

Keurig offers a breadth of 150+ single pod varieties to Away from Home customers including Fair Trade, Organic and Seasonal choices, significantly more varieties compared to most competitors.

As part of its commitment to sustainable products, Keurig K-Cup® pods, including Dunkin’ Donuts brands, will be fully recyclable by 2020

*Source: Survey of >1,000 Away From Home Decision Makers, 2016

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