BURNABY, Canada/NIEDERBUCHSITEN, Switzerland – Jura has opened its 37th hospitality center in Western Canada’s province of British Columbia. In doing so, the coffee machine manufacturer from the canton of Solothurn presented its strategy and latest innovations.
Quality Coffee Systems (QCS) has officially opened the latest Jura Canada hospitality center. It has a showroom and a service center. QCS imports coffee machines from Swiss, French, and German brands and is located in Burnaby in Western Canada’s province of British Columbia.
According to a press release from Quality Coffee Systems, the CEO of QCS, Roger Knecht, was present along with Jura’s CEO Emanuel Probst and Lorenzo Di Donato, Founder and President of Faema Canada.
The event was moderated by Jura Sales Manager Canada Chris Papastathopoulos.
According to a press release from QCS, Andreas Rufer, Consul General of Switzerland in Western Canada, highlighted the excellent ties between Canada and Switzerland and the good connection with the Swiss Canadian Chamber of Commerce. This is presided over by Fabian Lemann, Director of Sales & Marketing at QCS.
Participants received an insight into Jura’s global strategy, its latest innovations, the brand, and the future of fully automated espresso machines.
According to the information provided, the highlight was the North American premiere of the new commercials for Jura’s E8 and Z10 automatic coffee machines with Jura Ambassador Roger Federer.
At the start of August, QCS and Jura Canada received the Best Performance Large Distributors Award at the Jura Global Sales Conference.