LONDON, UK – Coffee roaster and Viennese coffeehouse culture ambassador, Julius Meinl, is set to launch its annual Meet With A Poem campaign globally this World Coffee Day (1st October).
Hundreds of cafes, restaurants and hotels across the globe are already confirmed to join the campaign, including Northbank Restaurant in the City of London.
Noting how in today’s world, people don’t have the headspace to truly disconnect, the brand hopes to inspire people to say the unsaid things to their loved ones via poetry, all in exchange for a complimentary coffee.
With a mission of bringing more poetry into the world than ever before, Julius Meinl is arming coffee shops worldwide with everything needed to create a truly unique experience, by turning their space into a creative melting pot for a day.
Already 17 countries are on board – far surpassing the number of participating markets last year – which includes China and Greece, set to take part for the first time.
Participating in the initiative is Northbank Restaurant whose café manager, Angelo Lupinetti, is excited to see the affect Meet With A Poem will have on his customers: “By joining this successful global movement, we’ll be providing our customers with a unique opportunity to hit pause and take a moment to enjoy the quiet peacefulness of poetry – all with a good brew in hand!”
Speaking ahead of the launch, Julius Meinl’s CEO, Marcel Löffler said: “With a rich history rooted firmly in the poetry space and Viennese coffeehouse culture, and as a leader within the premium coffee market, we are committed to shining a light on the positive power of poetry through these initiatives.”
“We hope that empowering our cafe, restaurant and hotel partners worldwide to provide their customers with a day in which they can ignite inspiration through coffee, will create long lasting, memorable experiences for coffee drinkers everywhere.”
Participating locations will be supported by a global integrated marketing campaign including dedicated digital, social, PR and experiential efforts. To drive maximum consumer impact the brand has also developed an app featuring all participating locations.
Registered partners will receive flyers, door stickers and posters to announce the campaign.
The campaign is led by advertising agency McCANN Bucharest, with international PR strategy, content creation and local market PR activation handled by Devries SLAM.