Sunday 16 June 2024
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Juan Valdez taps InnoVision Marketing Group to assist with U.S. expansion plans

With a global presence and more than 200 stores internationally and a clear commitment to open more stores in 20 countries this year, Juan Valdez is a brand that since its beginning strives to represent the heart and soul of Colombian coffee growers focusing on diversity and inclusion through initiatives encouraging more women and young growers to become a part of this industry

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SAN DIEGO, USA – InnoVision Marketing Group, a global, bilingual, full-service marketing agency, is proud to announce the addition of Juan Valdez, the world’s premier Colombian coffee brand, to its expanding roster. The agency will assist in its expansion into the U.S. market.

With a global presence and more than 200 stores internationally and a clear commitment to open more stores in 20 countries this year, Juan Valdez is a brand that since its beginning strives to represent the heart and soul of Colombian coffee growers focusing on diversity and inclusion through initiatives encouraging more women and young growers to become a part of this industry.

The coffee chain offers an array of handcrafted coffee, smoothies, and a variety of pastries in each store. Its menu boasts Colombian Classic coffees, cappuccinos, lattes, teas, and delectable iced and blended drinks, from nevados to smoothies. Their pastries span from chocolate chip muffins and sweet pastries to Croissants and savory options.

According to Sebastían Mejia, Internacional Vice President of Juan Valdez, “We are very excited about the road ahead as we expand into the U.S. market. Partnering with InnoVision, an expert marketing agency, is key for the purposes of Juan Valdez whose objectives are focused on continuing to offer the best experience around the 100% Colombian premium coffee.”

InnoVision has been selected to enhance Juan Valdez’s visibility and reach within U.S. coffee markets. The agency will spearhead the brand’s initiatives, providing comprehensive support across highly segmented digital channels through new creative strategies, including a commercial and digital marketing campaign that showcases the coffee company as a leader in the coffee space.

In addition, the marketing group’s strategy will be to encourage local customers to try the Colombian brand by highlighting its roots and the craftsmanship and magic behind each drink. The goal is to position the chain as a superior choice.

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This is shown in the new commercials that illustrate the brand as young, vibrant and fresh, making its drinks the star of any occasion. The tagline created by InnoVision, “Because great things come in red cups” positions and shows the Juan Valdez red cup as a status symbol for those who know good coffee. To see the ads, click here and here.

“We’re thrilled to partner with such an iconic Colombian coffee brand as Juan Valdez,” says Giselle Campos, Sr. Vice President/Sr. Creative Director of InnoVision Marketing Group. “Their incredible coffee speaks for itself, and we had so much fun coming up with this new positioning and bringing life to the iconic red cups. We’re excited to help bring the brand to new audiences so they can experience the magic for themselves.”

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