Thursday 13 June 2024
  • La Cimbali

Juan Valdez develops drinks through AI

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BOGOTÁ, Colombia – To continue conquering consumers, Juan Valdez, once again, appeals to innovation and creativity to create unique and exclusive products, this time through AI: Snowy Drink of Mocha and Chocolaty Avocado and Latte of Lavender and Blackberry are the new references launched, for one day, by the Colombian brand.

To make this initiative come true, something never done before by the company, the Colombian coffee growers’ brand resorted to the ChatGPT technology, which played the role of barista for creating two refreshing and innovative coffee-based drinks, whose ingredients target the taste of the younger generations.

And the Midjourney tool was used for the graphic concept of these products, based on the textual description by the chatbot.

“At Juan Valdez there are no limits, only the desire to continue making a difference so that more coffee consumers fall in love with our brand,” said Lina Hoyos, Juan Valdez marketing director.

“This kind of innovative initiatives allow us to diversify our products, surprise customers, and be aligned with the trends that are being protagonists in the digital environment,” she added.

The company prepared 400 of both the Snowy Drink of Mocha and Chocolaty Avocado (coffee, cocoa powder, lemon concentrate, vanilla cream, avocado pulp and chocolate sauce) and Latte of Lavender and Blackberry (coffee, vanilla and blackberry syrup, lavender leaves) for free consumption on August 18 from 10 am to 3 pm or while stocks lasted at the Juan Valdez store in City U, in downtown Bogotá.


With this new milestone, Juan Valdez ratifies, once again, its commitment to innovation in the coffee industry, providing consumers with products created with cutting-edge technologies and, therefore, extolling 100% Colombian premium coffee.


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