BOGOTA – With the opening of a new Juan Valdez Café in Asuncion, Paraguay, the brand of the Colombian coffee growers opened its 100th coffee shop abroad last month, reaching a total of 326 stores around the world.
Additionally, the second Juan Valdez Café in Malaysia opened this week. It is located in the prestigious shopping mall Avenue K, near the famous Petronas towers, in Kuala Lumpur.
“Having reached 100 shops outside of Colombia is a very important achievement. Our international strategy is increasingly dynamic and we hope that by the end of the year, we will be operating a total of 120 stores outside the country,” said Hernán Méndez, president of Procafecol, the company that runs the Juan Valdez Café chain.
The company currently has stores in 16 countries around the world, including Aruba, Bolivia, Chile, Colombia, Costa Rica, Ecuador, El Salvador, Kuwait, Malaysia, Mexico, Panama, Peru, South Korea, Spain, the United States and now Paraguay.
“It is crucial for us to be able to generate added value for the Colombian coffee growers; and the dynamics of the Juan Valdez brand show how we can increasingly move towards profitability and competitiveness,” said Roberto Vélez, the new CEO of the Colombian Coffee Growers Federation.
Vélez reinforced the fact that no other organization of farmers in the world has managed to replicate a coffee business model similar to that of Juan Valdez Café.
Chile Hosts the International Operations Meeting
Juan Valdez held its International Operations Meeting (ROI) in Chile this week, one of the most consolidated markets for the company, where it currently runs 20 stores.
The meeting brings together strategic partners from 12 countries to compare best practices and work toward optimizing the service to international consumers in highly competitive markets.
Another milestone that the Colombian coffee growers’ brand achieved this week is the 3 million followers on its Facebook page, which reflects the interest in and recognition of Juan Valdez Café around the world.