Wednesday 24 July 2024
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Joyba Bubble Tea brings first-of-its-kind Boba Shop-inspired beverages to retail

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WALNUT CREEK, Calif., US – Del Monte Foods announces the launch of their newest innovation, Joyba Bubble Tea, available now in select markets. Made with real brewed fruit flavored tea and popping boba, Joyba brings the bubble tea experience to stores for consumers to be able to enjoy anytime, anywhere.

With bubble tea continuing to grow as an unstoppable trend, the desire to drink bubble tea is on the up and up. Now consumers don’t have to find a local boba shop, instead Joyba™ Bubble Tea allows shoppers to enjoy anytime, at accessible locations such as select Costco, Albertsons, Circle K, Safeway, and Target stores for when they’re on the go.

“We created Joyba™ Bubble Tea to offer a new, unique and fun experience that also tastes delicious,” said Mario DiFalco, Vice President of Marketing, Snacks Business Unit for Del Monte Foods. “Joyba Bubble Tea can be enjoyed between classes, after work or school, or as an experiential pick-me-up treat. We’ve created a burst of refreshingly fruity, popping boba which creates unexpected textures – we hope it brings joy to those who drink it.”

As people are settling into their new fall schedules, Joyba™ Bubble Tea provides the perfect way to refresh routines with a new kind of multi-textural beverage experience. To keep things truly authentic, the brand worked alongside a Taiwanese boba expert to formulate the unique popping boba and thoughtful packaging, which includes a boba straw with every cup.

Every sip of Joyba Bubble Tea provides a unique infusion of fruity tea and popping boba, in 4 different flavors, perfect for those looking for a new kind of beverage. Joyba Bubble Tea is made without artificial flavors or artificial sweeteners and is non-GMO, non-BPA, and gluten-free. Each 12-ounce cup contains real fruit flavors infused in various teas including green tea, black tea and hibiscus tea that provides a caffeine-free option.

Joyba Bubble Tea is available in four flavors:

  • Strawberry Lemonade Green Tea: Blend of sweet strawberry flavor balanced with the zing of lemonade, infused into green tea with popping boba.
  • Raspberry Dragon Fruit Black Tea: Blend of sweet raspberries and tropical dragon fruit flavors, infused into black tea with popping boba.
  • Mango Passionfruit Green Tea: A tropical blend of sweet mango and refreshing passionfruit flavors, infused into green tea with popping boba.
  • Cherry Hibiscus Tea: Sweet and tart cherry flavor blended with delicate herbal hibiscus tea with popping boba.

Joyba Bubble Tea is now available at select Target, Costco, Albertsons Safeway and Circle K stores with a MSRP of $2.99 or $9.99 for a pack of 4. Also available at Costco in an 8 pack for $14.99.

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