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MANILA, PHILIPPINES – Jollibee, the flagship brand of Jollibee Group, continues its remarkable growth across Southeast Asia, recording strong sales performance and store expansion across key markets in the region. In Q1 2025, the brand achieved an impressive 27.8% systemwide sales growth across its Southeast Asia operations outside the Philippines, including Vietnam, Malaysia, Singapore, and Brunei.
Jollibee’s strong showing in Southeast Asia strongly contributed to the Jollibee Group’s third consecutive year of record performance in 2024.
The brand opened 51 new stores in the region in 2024, including its 200th store in Vietnam, which reflects Jollibee’s commitment to bringing the joy of eating to the region’s most dynamic quick-service restaurant (QSR) markets.
“We are grateful for our consumers’ love for Jollibee, which reflects the strength of our flagship brand and the appeal of our offerings in different markets,” said Ernesto Tanmantiong, Global President and Chief Executive Officer of the Jollibee Group.
“Our continued strong growth across our international markets, particularly Southeast Asia, is a testament to the hard work of our team and commitment to our 5-year strategy of tripling attributable net income.”
Jollibee: Accelerating expansion in Southeast Asia
Riding on this momentum, the brand will continue its store network expansion across Southeast Asia, contributing to the global food company’s mid-term goal of tripling its business in five years.
This ongoing expansion reinforces Southeast Asia’s critical role in Jollibee Group’s global growth strategy, as the company continues its commitment to “spreading joy through superior taste through global expansion, combining strong brand equity, product excellence, and operational agility.”
