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Jollibee brings joy during challenging times with new store in West Plano, Texas

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WEST PLANO, Texas, U.S. — Popular fast-food chain Jollibee will open its first location in West Plano, Texas on Thursday, August 20, 2020. In the midst of the pandemic, Jollibee has continued to safely and successfully open stores across the country, opening its second location in the greater Houston area in Missouri City and third location in the greater Chicago area in June, as well as two locations across New Jersey in July.

For years, Dallas-area Filipinos have been asking Jollibee to expand in the area and their passion for the brand has even driven wide-spread curiosity with many non-Filipinos. While the pandemic has made large gatherings impossible, the brand looks forward to safely serving customers who have long anticipated the opening of a Dallas-area location.

“We’re so honored and humbled by the warm reception and support we’ve received from our customers given the times,” said Maribeth Dela Cruz, President of Jollibee Group North America, Philippine Brands. “Our recent successful openings remind us of the strong love our customers have for the brand, which inspires us to continue to open despite the challenges of the current environment. We want our fans in West Plano and across the country to know that we’re putting them first and are abiding by the recommended sanitation and social distancing precautions to keep them safe. As we look forward to bringing Jollibee to even more cities across the U.S., the safety of our team members and customers will continue to be our top priority.”

To provide a safe environment for both West Plano customers and the store team in the midst of the COVID-19 pandemic, services available to customers beginning on opening day will temporarily be limited to call-ahead pick-up and drive-thru only. Looking forward, the brand plans to introduce home delivery via Doordash and walk-in take-out to customers. The store’s dining room will remain closed until further notice.

Jollibee West Plano is the brand’s third store in Texas and first location in the greater Dallas area. It also marks the brand’s 45th store in the U.S. overall as Jollibee progresses in its goal to make the brand more accessible, especially during this time when people are looking for convenient, great tasting, and safe food options.

Jollibee quickly identified West Plano as an ideal location for its next store in Texas as the state continues to be a priority market for the brand during its U.S. expansion. In addition to being home to a diverse population and food scene, West Plano is conveniently situated in the Dallas-Fort Worth metropolitan area. Jollibee West Plano will provide locals with a Jollibee closer to home than the brand’s two southeast Texas locations – both a four-hour drive away. The store is also centrally located in a major retail hub, making it accessible to local Jollibee fans and curious newcomers alike.


“We hope that this new store can help bring a little spark of joy to West Plano, which, like many cities across the U.S., has suffered as a result of the pandemic,” Dela Cruz continued. “We’re especially proud to have added jobs to the local community. Finally, for Filipino Americans who consider Jollibee a ‘taste of home’ as well as those trying our products for the very first time, our wish is that Jollibee can be a source of comfort for individuals and families during these uncertain times.”


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