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GOTHENBURG, Sweden – Hufvudstaden is pleased to welcome Joe & The Juice to Kvarteret Johanna. In autumn 2026, the Danish chain will open its new flagship location in Gothenburg at Södra Hamngatan 45, featuring their latest concept. The premises span 120 square metres, complemented by a 160 square metre courtyard featuring a glass roof and abundant natural light.
The shop offers a wide range of juices, smoothies, coffee, and sandwiches, and will be an important part of Kvarteret Johanna’s retail offering. The establishment strengthens the pulse of Fredstan and adds significant value for the office tenants moving into the block.
“Joe & The Juice will be a welcome addition to Kvarteret Johanna. Their presence helps create an attractive environment and adds real value both for our office tenants and the wider area,” says Malin Måhlin, Leasing Manager, Hufvudstaden.
Joe & The Juice also sees great potential in the new location
“Located in the heart of Fredstan, Kvarteret Johanna is the perfect site for our new flagship in Gothenburg. It gives us a unique opportunity to connect with both office tenants and visitors in the area.
We look forward to welcoming them to our concept Joe & The Juice community – full of energy, positive vibes, and of course, our popular, freshly made juices, sandwiches and coffee,” says Michael Rask, Head of Real Estate Nordics, Joe & The Juice.
The opening is fully in line with Hufvudstaden’s ambition to develop Kvarteret Johanna into a lively and attractive city district where people want to work, shop, and spend time.
