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SOUTH PLAINFIELD, NJ, USA – Java Factory Roasters has announced a vibrant new brand identity, six unique flavored coffees, and a digital-first innovation that is set to change how consumers buy coffee pods: a custom bundle feature that allows fans to build their own personalized variety pack.
Java Factory’s new packaging and visual identity lean into bold graphics, bright colors, and eye-catching designs that stand out on the shelf and reflect the brand’s joyful approach to coffee. The redesign extends to a revamped website built for interaction, exploration, and consumer satisfaction.
“Our brand is about flavor, fun, and excitement” said Alisa Vargas, Creative Director and Brand Manager at Java Factory Roasters. “We wanted our new look to spark joy at first glance and our flavors to spark delight with every sip.”
Unlike most coffee companies that stick to single-note flavors, Java Factory builds every coffee around a dual-flavor concept, blending two complementary tastes into one cup. The result is a lineup that’s layered, bold, and anything but ordinary. Along with the rebrand Java Factory continues to push beyond traditional roasts with six unique flavors inspired by desserts, snacks, and nostalgic pairings:
- I Peel Good – Bananas + Cream: smooth, creamy, and fruit-forward
- Pistashy-ohhh – Pistacchio + Cannoli : pastry-inspired sweetness with a nutty twist
- Peanut Butter and Jelly – Peanut Butter + Jelly: a comforting childhood favorite reimagined for the mug
- Cherry on Top – Cherry + Chocolate Moose: a bright, indulgent chocolate cherry dessert flavor
- Strawberry Shortcake – Strawberry + Cream: layered with fruity sweetness and creamy undertones
- Happy Birthday – Frosting + Yellow Cake: a celebratory cake-inspired coffee made for everyday indulgence
“We asked our fans what flavors they wanted, took those suggestions and went full dessert fantasy. Our goals were making coffees that were joyful, flavor forward, and even a little surprising.” says Vargas. Each pod is compatible with Keurig brewers, delivering bold taste with single-serve convenience.
The newly launched custom bundle tool is the centerpiece of Java Factory’s digital refresh. For the first time, coffee drinkers can mix and match their favorite flavors—up to six at a time—to create a completely personalized variety pack.
“This feature grew also directly out of customer feedback,” Vargas explained. “People love our variety packs, but they’ve always wished they could swap flavors or build them around their personal favorites. Now they can. It’s like creating your own adventure in coffee—every box is unique to you.”
The timing is right. Flavored coffee continues to rise in popularity in the US, especially among younger consumers who want novelty and personalization in their daily coffee cunsumption. By pairing unique flavors with customization, Java Factory is positioning itself at the intersection of convenience, creativity, and taste.
“Coffee is a ritual, but it doesn’t have to be routine,” Vargas added. “We want to be the brand people think of when they want something exciting, personalized, and delicious.”
