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JAB welcomes digital leader and business transformer Lubomira Rochet as Partner

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LUXEMBOURG – JAB is pleased to welcome Lubomira Rochet to the JAB Partnership, effective June 1, 2021. Based in London, Ms. Rochet is a recognized digital leader and business transformer with extensive global experience across multiple industries. She joins JAB following seven years at L’Oréal, where she served as Chief Digital Officer and a member of the Executive Committee.

While at L’Oreal, Ms. Rochet successfully led the beauty giant’s marketing and commercial pivot to a digital-first company, scaling E-commerce to 27% of the Group’s revenue with more than 45% average yearly growth during her tenure and accelerating Direct-to-Consumer engagement and reinventing marketing in the digital age. She was recognized as the 2019 Global Marketer of the Year by the World Federation of Advertisers.

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Ms. Rochet will build on her successful track record of large-scale global business transformations to drive growth and digital leadership in JAB’s portfolio companies.

Ms. Rochet will join the Boards of several JAB portfolio companies, including those in JAB’s indulgence, fast-casual food retail, petcare, and luxury platforms. She will not sit on the Board of nor deal with any matters related to Coty.


Ms Rochet will also bring her deep and long-lasting knowledge of the Western and Asian tech, digital and innovation ecosystems and wide understanding of the evolving consumer aspirations to develop new growth platforms in consumer and consumer tech businesses for JAB.

Olivier Goudet, Managing Partner and CEO of JAB, commented: “We are very excited to welcome Lubomira as a Partner at JAB. Her experience and vision will be fundamental to the path forward as she enriches our institutional perspectives and capabilities in the digitalization of our world, a megatrend that is fundamental to understand in order to capture long-term growth and value creation for many years to come.”


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