Monday 24 June 2024
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ITALY – Host 2013, the leading trade fair for Ho.Re.Ca. and Retail world, kicks off today in Milan

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MILAN – World Ho.Re.Ca and Retail industry leading International Professional Catering Fair Host 2013 opens today through October 22nd at the exhibition areas of fieramilano in Milan.

A total of around 1,600 exhibitors from all four corners of the Globe will meet with 1,500 high-profile buyers and an audience of more than 120,000 professionals at a fair that spans 12 pavilions.

Eleven new flags will be flying at Host 2013 from attractive emerging economies – Bahrain, Brazil, Japan, Kenya, Israel, Romania, Singapore, Slovakia, Hungary, Venezuela and Vietnam – to take the total number of nations represented to 46.

Traditionally strong markets have also registered growth, led by a 177% increase from the US, 100% from France, 70% from Germany and 39% from Turkey.

fiera-milano1 Significantly, Host 2013 is also seeing an increased presence from economies in difficulty: 14% more exhibitors from Spain and 1.5% more from Italy. Indeed, more than 60 enterprises are coming from the US, a figure that increasingly confirms Host’s key position as a and Retail industry driver.

In addition to top industry players presenting their latest developments, Host 2013 offers a vast panorama of special areas, events and initiatives in partnership with leading associations and universities.


Headline events include HOSThinking and Smart Label, two prestigious awards that Host 2013 has set up in partnership with, a consortium from the Politecnico di Milano – the world’s 28th-best technology university according to the authoritative QS World University Rankings – with the patronage of the ADI – Associazione per il Disegno Industriale.

Technology leads the way in Smart Label, a prize for the most groundbreaking proposals in terms of functionality, technology, environmental sustainability and the ethical and social impact of products and companies attending Host 2013: close to 200 applications to take part have been received from a broad swathe of market sectors.

HOSThinking focuses on new formats. Design Award,a prize for the most innovative new customer experience enhancement formats, has received 71 candidate projects from 180 designers around the globe.

Host 2013has strengthened its position as the global focal point for this premium Made in Italy sector thanks to its reliance on idea-driven leadership as well as hard numbers.

Centro Studi Confindustria projections forecast 0.3% Italian GDP growth in Q4 2013: the export-led hospitality industry will make a significant contribution to this, as shown by data that leading Italian trade associations have shared with Host 2013.

fiera-milano-bit-620x465 The world coffee business will be getting together at Host 2013

At Host 2013 coffee is the star in the Coffee-Tea sector, part of a single macro-area in conjunction with Bar & Coffee Machines and with Gelato-Pastry.

Importers, producers and roasters present all the stages of the transformation of coffee  at the Host event: from the green product to the processing, roasting and tasting.

Here you’ll find machines suited to all the different processes involved, from espressos, to more exotic mixtures and the kinds of products that are essential in order to provide an impeccable service, even through little details such as a biscuit, a wafer or simply spices and syrups.

A sector that fully represents the culture of coffee made up of experience and technique, knowledge and respect for nature, highlighting the research, quality control and attention paid to the professional training of all operators in the field.

The overview of the Coffee-Tea area of Host 2013 is completed with a full calendar of events.

Tazzina host There is plenty of room for the seminars organised by the Specialty Coffee Association of Europe (SCAE) in two rooms – the Green & Sensory Room and the Barista Room. The former will host courses in Sensory and Cup

Tasting and their application in the business; the latter will be home to workshops on basic, intermediate and advanced barista skills.

Business style for P.E./24h La Cas@ fuori-Casa, cycle of focus groups, seminars, educational activities organised by Federazione Italiana Pubblici Esercizi (FIPE – Italian Federation for Public Trade) set up as a guided tour along a standard, 24-hour day – from breakfast to the lunch break, to afternoon break and happy hour right through to  night life.


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