STUTTGART, Germany – Four months before the start of Intergastra 2018, there are already indications that the meeting point for the hotel and restaurant industries will become even more important.
The hall area of more than 115,000 square metres, on which Intergastra is expanding through the construction of the new exhibition hall 10 (Paul Horn Hall), is almost fully booked up with the result that there are already waiting lists in some theme halls. “Intergastra 2018 is enjoying strong demand.
It can already be seen that we are reaching our capacity limits despite the increased amount of exhibition space. The good booking situation reflects the optimistic outlook in the industry and the good economic environment – even though the framework conditions have become more difficult at times,” said Ulrich Kromer von Baerle, President of Messe Stuttgart.
“We are pleased that the expansion of the trade fair grounds through the Paul Horn Hall (Hall 10) is enabling us to offer more exhibition space to the more than 1,300 expected Intergastra exhibitors and an even more diverse and broader programme to visitors,” said Kromer von Baerle.
One significant factor for the success story of Intergastra in recent years is the wide-ranging event programme: Fokus Hotel, the Stuttgart Coffee Summit, the Innovation Prize, the Newcome start-up platform, different competitions and a varied DEHOGA stage programme featuring discussions and talks – there is a long list of the special areas and accompanying programme items during Intergastra. But where does what take place, and what events should the around 100,000 expected visitors definitely attend?
Must-attend event for company founders and innovators: Future Workshop
On an area of more than 1,000 square metres visitors to the Future Workshop will experience an exciting programme containing exhibitions, talks, discussions and networking opportunities. On the Newcome special area, for example, start-ups will present their products and services. The results of the “Restaurant of the future” competition will also be presented during the Future Workshop. This competition during Intergastra provides trend-setting contributions towards restaurant design in the future. Gastro will present shop-in-shop solutions for the retail trade in its own concept workshop.
The Intergastra Innovation Prize will also be presented for the tenth time. It is awarded for outstanding concepts in the areas of kitchen technology, design, food and beverages, property and facility management, sustainability, productivity and sales promotion. The closing date for entries is 15 October 2017.
Everything that hoteliers’ hearts desire
The Fokus Hotel Pavilion is tailored entirely to the needs of the hotel industry. In 2018 it will have a new design and its size will be increased. The Fokus Hotel Pavilion will not only present specific offers, product innovations and solution concepts for hoteliers, it will also feature regular panel discussions on topics such as hotel trends, the connection between restaurants and hotels, opportunities and risks of booking and rating portals, and examples of best practice.
From bean to cup
Visitors to the 4th Coffee Summit, one of the most important meetings for European coffee professionals, will learn everything there is to know about coffee beans. This event will not only focus on trend topics such as cold brew or pour over, but also the complete value-added chain of black gold from the bean to the cup. In the Roasters’ and Machine Park interested visitors will have the opportunity to experience first-class hardware at close quarters and naturally also sample the different specialities during cup tastings. An exciting action programme containing talks, competitions and workshops will round off the offering in the Stuttgart Coffee Summit.
Outdoor. Living. Ambience.
The Intergastra programme contains events not only in the exhibition halls, but also in the Rothaus Park. Exhibitors at R+T, the leading world trade fair for roller shutters, doors/gates and sun protection systems, will present innovative products here under real weather conditions during a special show in February. The range of products for the outdoor area will extend in this case from awnings and umbrellas through to terrace roofs with different accessories. Hotel and restaurant companies will therefore be able to optimise and extend the outdoor season by providing reliable protection against sun, wind, rain and cold.
In addition to attractive design and technical finesse, the systems are highly impressive due to their flexibility through which they can be adapted to every installation situation. Outdoor areas can therefore be used ideally and comfortably – all-year round.
Ready, set, go
Intergastra is the ideal address for winners because, after all, there are more than enough competitions in which people can take part. One main area for this purpose is the Competition Arena in the atrium which will stage the final of the Aramark Chefs‘ Cup together with competitions of the German Barkeepers’ Union, the Bocuse d’Or Germany and competitions of the Master Federation of Restaurateurs (MVG). For example, the Master Federation of Restaurateur will search among apprentices for “The best 10 in the MVG” while the “Modernist Buffet“ competition will involve the creation of a live cold/warm buffet for twelve persons.
Events will also be held on the DEHOGA stage in Hall 7. For example, potential restaurant founders will have the opportunity to present their ideas during an elevator pitch. Inspired by a 3-minute discussion in an elevator, they will present their concepts on the show stage to renowned industry experts. The winners will compete against one another in other competitions. The winner of the first prize in the regional final will receive €3,000. Throughout the trade fair the DEHOGA stage will also be the centre point for talks, shows, prize presentation ceremonies and discussions on topics such as staff motivation, hotel innovations and restaurants in the change to digitalisation.
And if that weren’t enough…
What can be done if even 115,000 square metres of exhibition space are not sufficient?
Simply stage exclusive events of partners at the same time as the trade fair! For example, the annual industry meeting Gastro Point will be staged for the first time with an offshoot in Stuttgart in 2018. In an separate area during Gastro Vision South innovations and trends will be presented daily from 12.00 to 19.00 and from 12.00 to 17.00 on the last day of the trade fair. Decision-makers from the industry will also meet at this event.
The “Exhibition in the Exhibition” Food Special of Service-Bund will also be staged concurrently with Intergastra in Hall C2. As one of the largest wholesale groups in Germany, the company will present more than 100 suppliers and own brands. For example, the brand-new hot drink concept Sourcer will be presented for the first time along with different solutions for meat, fish and hamburger outlets. Existing customers of Service-Bund will receive in advance an invitation with an admission ticket which acts as a trade fair ticket. Other interested parties can register as new customers at the entrance in Hall C2.
For more information, visit: www.intergastra.de
The world of hospitality – this is the claim by Intergastra, one of the most important European trade fairs for gastronomy, hotels and dedicated hosts. In 2016, the comprehensive exhibition programme across more than 100,000 square metres of exhibition space brought together just under 100,000 visitors and around 1,300 exhibitors from Germany and abroad. And the success story is continuing: with the construction of the new exhibition hall 10, Messe Stuttgart will have an area of 115,000 square metres and therefore even more space for innovations and trends from 2018 onwards. The event will therefore live up to these high standards.