MILAN – Starting on 1 October, International Coffee Day, the International Labour Organization (ILO) is launhing the #CoffeePeople. You can participate in the challenge by posting a selfie with your coffee cup, dedicating your coffee to the workers who produce it, and challenging others to join the cause.
Thousands of coffee workers around the world suffer work-related injuries and diseases each year. With the right access to information, training, and health services, these are preventable.
Every coffee worker, in every job, has the right to a safe and healthy working environment. In fact, that right has recently been added to the ILO’s framework of fundamental principles and rights at work.
That’s why, throughout 2023, the ILO’s Vision Zero Fund is running a communication campaign on occupational safety and health in the coffee supply chain. This is the moment to act to make sure that all coffee workers around the world work in safe and healthy conditions.
The initiative’s goals include:
- Raise awareness about occupational safety and health
- Scale up good practices and mobilize collective action
- Spread knowledge materials
How to participate in the challenge:
1. Grab a coffee cup and take a selfie.
2. Post a selfie with a message about coffee workers’ safety and health.
3. Tag at least 3 other accounts and use the official hashtag #CoffeePeople.
You can also:
- Share our message with your staff, colleagues, and friends!
- Download the template for a staff email.
- Send out a WhatsApp news blast.
Do you have questions about the #CoffeePeople challenge?
Here are the answers to some common questions to help you get started. From posting guidelines to language options and post-challenge actions.
A video about the campaign is available at this link.