MILAN, Italy – illycaffè is kicking off its initiatives for the Milan Design Week (from 18 to 23 April, 2023), where it will play a leading role with events and partnerships centred on beauty, quality, and sustainability, both at Salone del Mobile and Fuorisalone.
Design lovers will enjoy illy’s 100% Arabica blend as they discover the latest news in the showrooms of some of design’s best-known and sophisticated brands, including Kartell, Molteni&C, UniFor, Moroso, Dedon, with its lounge at Garden Senato and Lissoni & Partners, which will have a cafeteria and lounge for visitors.
illy will also be on hand during various official side events, such as the eclectic exhibition Take It or Leave IT by the designer Paola Navone, staged in collaboration with the New York media company The Slowdown, where it will set up a bar on the exhibition premises and at the exhibition INTERNI Design Re-Evolution.
The heart of the Salone del Mobile will be in the Fiera Milano Rho area, where illy will be the official event coffee partner, as architects, designers and journalists will be able to enjoy a cup of coffee while networking: from the Red Lounge and the International Business Lounge to Caffè della Stampa, where the crown jewel for the occasion will be Kartell’s Re-Chair.
But that is not all: the collaboration between illycaffè and Kartell will be at the heart of the initiatives that will bring illy’s flagship store on Via Monte Napoleone to life from April 17th to 23rd.
To celebrate the Milan Design Week, the store will be transformed in a wholly new way as its decorations will be entirely dedicated to the collection of chairs designed by Kartell using recycled illy capsules.
For Salone del Mobile 2023, moreover, the collaboration with Kartell is expanded to include the Eleganza armchair, designed by Philippe Starck, which features the frame in black and terracotta colors, made with the same recycling process.
Two of Italy’s most celebrated companies come together to contribute to the planet’s sustainability by reinforcing circular economy models.