MILAN, Italy – illycaffè renews ties with Salone del Mobile.Milano as Global Coffee Partner for the upcoming editions of the internationally renowned event.
illycaffè will be present during Salone del Mobile.Milano, Saloni WorldWide Moscow, Salone del Mobile.Milano Shanghai in addition to collateral events with spaces dedicated to tasting and to the discovery of the illycaffè world: a profound creative vision that ranges from collaborations with important Italian designers and coffee machines to world famous artists who sign the celebrated, bespoke, illy Art Collection coffee cups.
There is a natural harmony between the honorable international design event and a company that has affirmed the importance of “design thinking” throughout the many phases of its history.
An attitude that is not limited just to the technical aspects of coffee but extends to the company’s core recipe – the one and only illy blend – fruit of constant research to guarantee balance and unmistakable taste in every cup in the world. And as for timeless design, function finds fulfillment in form: it is the beautiful and the tasteful, “bello e buono”, which defines each aspect of illycaffè, from the product to the language used to describe it.
“The partnership between illycaffè and Salone del Mobile.Milano undoubtedly incorporates many fundamental values of the company, – declares Massimilano Pogliani, CEO of illycaffè – it’s synonymous with us in a way unlike other global events celebrating creativity and art. Participating is not only an opportunity to tell our story and share our projects, at Design Week we come into contact with a community that stimulates us and challenges us not only in the search for the best quality coffee, but also in giving consistency and beauty to a bigger picture, a wider experience.”