PARIS, France – illy is the official coffee of Art Paris, the art fair that will take place from March 30th to April 2nd at Grand Palais Éphémère. Visitors, exhibitors, curators, and collectors of the 25th edition of Art Paris will be able to enjoy the illy blend in all bars at the exhibition venues, in the Vip Lounge, and at the illy counter. illy espresso take away will also be available from illy’s cargo bike.
“illy has been increasingly consolidates its link with the world of contemporary art, intensifying its presence within the most important fairs in the world – comments Cristina Scocchia, CEO of illycaffè – We are proud to join Art Paris, an event that goes beyond all borders and that this year offers visitors stories based on art and commitment as well as issues related to exile, narrated through the works of the artists”.
Looking at the beauty, discovering it, making it emerge and enhancing it, is the purpose that distinguishes illy’s entrepreneurial culture, and its connection with the world of contemporary art.
The beauty illycaffè strives to achieve is inspired by the ancient Greek concept of kalokagathìa, which combines kalòs (that which is beautiful) and agathòs (that which is good) to create a new meaning in which beauty and goodness become one, each depending on the other.
That’s why illycaffè has been creating a connection with the most important contemporary art fairs and with the greatest contemporary art masters since more than 30 years.