BRISBANE, Australia – I Am Grounded, the first ever energy snack made from upcycled coﬀee fruit, will hit Woolworths stores nationally next week [22nd May, 2023]. Containing wholefood ingredients, I Am Grounded (IAG) oﬀer functional, plant-based snacks that deliver a sustained energy release. By using upcycled coﬀee fruit, IAG help prevent unused coﬀee fruit from ending-up in landfill.
I Am Grounded, the energy snack made from upcycled coffee fruit
The average coﬀee drinker will consume roughly 11kg of coﬀee beans per year, creating about 57kg of coﬀee fruit waste. Passionate about reducing the waste associated with coﬀee farming, IAG founder Vanessa Murillo is proud that the business upcycles around 50 grams of coﬀee fruit in every snack bar.
“I grew up surrounded by coﬀee, having immigrated from Colombia as a child and working in my family’s coﬀee business from a young age. Through my father’s work in the Agri-tech space, I was introduced first-hand to the devastating environmental impact from wasted coﬀee fruit,” said Vanessa.
“I was shocked to see the amount of waste associated with coﬀee farming and I was inspired to make a diﬀerence.”, Vanessa continued.
Vanessa, and her life and business partner Lachlan Powell, set about creating the first energy snacks to hero upcycled coﬀee fruit. Not only are these energy bars good for the environment, but they are rich in nutrients and antioxidants.
This innovative snack concept has now been adopted into Woolworths stores across the country and will be available in the health food aisles from next week.
IAG are available in five energising and tasty flavours for RRP $4 per bar:
- The Sunrise – blueberry, macadamia & coffee fruit
- The 9am – lemon, coconut & coffee fruit
- The Pick Me Up – espresso, peanut butter & coffee fruit
- The 3pm – cocoa, almond & coffee fruit
- The Arvo – salted caramel & coffee fruit
For more information about IAG, click here.