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Hotel trends at Internorga 2018 – sustainable, digital and unique

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HAMBURG, Germany – Travelling and exploring the world continues to be one of the favourite leisure activities of German holidaymakers. Hotels at popular destinations are flourishing and the number of bed-nights is rising.

Numerous exhibitors present their product innovations and current trends for the hospitality industry at Internorga from 9 to 13 March 2018.

The stands in Halls B5 and B7 showcase a wide range of ideas for hotels great and small, and for individual properties – from beds with individual hardness settings to bed linen, lamps, tableware and sophisticated overall concepts.

“Individuality, authenticity and storytelling are the key concepts for the hotel of the future,” says Corinna Kretschmar-Joehnk, Interior Architect and CEO of JOIDesign, one of Europe’s leading interior architecture and design studios.

“Hotel guests are getting more sophisticated. They can look at any number of hotels online and compare them with one another. That makes it all the more important for hotels to offer their guests something new, and to stand out clearly from the rest of the market.”

“Internorga is Germany’s only international trade fair for the HORECA industry and gives hoteliers a unique showcase to explore current trends under one roof. From customised design and décor to digital solutions and new trend beverages for the bar, hotel operators can find a tremendous range of offerings for their own hotel,” explains Claudia Johannsen, Business Unit Director at Hamburg Messe und Congress GmbH.


Hygge and sustainability are in

The hotel sector has discovered Scandinavian hospitality, better known as the Danish lifestyle feeling “hygge”, and sustainability. Both of these are reflected in furnishings and fittings, and in the overall concept. Natural colours, shapes and materials have a calming effect and generate a feelgood atmosphere.

That is why hotels of all kinds – not just the explicitly sustainable hotels – are going for natural stone, wood, organic textiles, and solar modules.

Other key factors are production locations and manufacturing processes, which are becoming more and more important in connection with the environment and responsible use of natural resources.

Trade visitors at Internorga 2018 can meet manufacturers of water and energy saving systems, and get a firsthand impression of beds, mattresses and fabrics made of natural materials, from leading suppliers.

They can see ideas provided by a range of interior designers for new natural feelgood interior decoration concepts based on sustainable raw materials.

Purist or playful – it has to be instagrammable

“In” is whatever people like and whatever appeals to the target group. “Prior target group definition is essential to creation of the overall concept. Things are no longer as simple as they used to be – the borders are blurring between city hotel and holiday hotel,” says Interior Architect Corinna Kretschmar-Joehnk.

Key factors making What matters and makes difference in the hospitality industry are design and colour – that could mean minimalist purism in white, or a playful, cosy atmosphere. Unique design elements help to tell stories, and generate excitement among guests, and that is reflected in the social media.

“What counts is the right script – and that certainly applies to the hotel sector. Hotels have to create a story about the place, the brand and the hotel history, and that needs to be thought out in detail,” adds Corinna Kretschmar-Joehnk.

Hotel operators can get inspiration for unique Instagram moments from exhibitors presenting luxurious special editions. For example there are suppliers of cable-free lighting concepts, for stunning presentation of the property, giving a special setting for that ideal Instagram photo.

Digitisation is a part of it

Use of digital media is becoming more and more important to hoteliers as a stand-out feature. Booking options, cash register systems, digital room service, keylock systems and big data are just some of the relevant aspects coming into hotel management.

Internorga shows a tremendous bandwidth of forward-looking innovations, and presents innovations from various business sectors under one roof. Hoteliers can find out about efficient in-house digitisation in discussion with exhibitors of digital software solutions.

About Internorga

Internorga is the leading European trade fair for hotels, restaurants, bakery and confectionery. It is held in March every year, with more than 1,300 exhibitors from Germany and abroad and over 95,000 trade visitors. It showcases products, innovations, trends and innovations for the whole of the foodservice and hospitality market.

The trade show is accompanied by international conferences, an extensive supporting programme, and innovative industry competitions. INTERNORGA is recognised by the Association of the German Trade Fair Industry (AUMA) as Germany’s only international trade show for the HORECA industry.

It has been held at the heart of Hamburg since 1921. For more information on Internorga 2018, see,,


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