Share your coffee stories with us by writing to info@comunicaffe.com.
MILAN, Italy – Tactile materials, sustainability, immersive technology: hotels and restaurants worldwide are rewriting the luxury experience. The new trends await professionals at HostMilano 2025. Imagine quiet luxury taking shape in the silence of an emerald-green hall, the sensory anticipation of a lounge where contemporary art becomes décor, the tactile allure of suites where raw and natural materials tell both new and ancient stories.
This is the opening of a visual narrative starring contemporary luxury, the common thread linking the latest design trends in hotels and foodservice.
A luxury that is no longer expressed only in precious materials and “exclamatory” aesthetics, but in the ability to evoke emotion, authenticity, and personalization for new experiences that fuel the sector’s growth.
According to a report by Fortune Business Insights, the global luxury hospitality market is estimated at over 166 billion dollars in 2025, with growth projected to reach 218 billion by 2029, driven by an 11.5% CAGR.
Beyond the multisensory: towards a material experience
Hospitality spaces are becoming emotional narratives: lobbies like classic newsstands and refined fabrics chosen with care, marble surfaces alternating with chiseled metals, and signature fragrances that envelop guests in a multisensory experience. Color palettes are softening into warm, nostalgic tones, tactile materialities intertwine with references to the past to caress the present with sophisticated familiarity.
This is also an era that celebrates the sobriety of sustainability, with minimalist design, eco-friendly materials, and stories told through authentic objects. Technology is no longer just about functionality: spaces adapt to guests in real time, with smart environments able to personalize every detail, from lighting to sensory menus, thanks to AI and big data.
Spectacular examples are emerging on the global scene: in Puglia, the former Vista Ostuni convent transforms into a boutique hotel blending Mediterranean modernity, local craftsmanship, and iconic materials such as stone and ceramics, with pieces by Patricia Urquiola and site-specific artworks.
In New York, the legendary Waldorf-Astoria is being remodeled, reducing the number of rooms to offer more spacious and luxurious environments, complemented by new high-profile restaurants and a meticulous restoration of historical details, down to mosaics and art-deco decorations.
London surprises with TOWN, a scenic restaurant that evokes retro-futurism through visuals generated by AI, cerulean ceramics, backlit ceilings, and a design that transports guests into another era of contemporaneity.
The table itself is also being reinvented with a performative and immersive aura: like the ultra-sensory restaurant Ultraviolet in Shanghai, where every dish is accompanied by sounds, lights, scents, and projections in a total gastronomic experience defined as psycho-taste.
More broadly, hospitality is embracing the sciences of the mind, with an anthropological approach to designing hotels and restaurants: with the goal of embodying authenticity, venues such as Raf’s in New York’s NoHo district or the Lafayette Hotel in San Diego, California, are born from an in-depth analysis of the personalities not only of potential guests but also of the operators themselves, so that layouts express emotions, stories, and proposals that are both real and shared.
In the coming years, luxury will increasingly mean authenticity, emotion, and smartness. Anticipating trends and identifying the right partners—from single details to turnkey projects—will be crucial for success.
That is why, at HostMilano 2025, taking place at Fiera Milano from 17 to 21 October, these trends come to life in an exhibition journey animated by Italian and international top players, alongside a program of events sharing knowledge and concrete experiences.
To make sure you don’t miss the chance to access the world of sensorial and conscious luxury, purchase your ticket online now and take advantage of the special prices available with the Early Bird option, valid only until 17 September.
