Tuesday 18 June 2024
  • La Cimbali

HOSThinking 2017 innovation challenge, stage two gets under way

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MILAN, Italy – The final phase of HOSThinking, the innovation challenge launched by HOSTMilano and POLI.design with the sponsorship of ADI – Italy’s Industrial Design Association draws ever closer.

Following the arrival of over 100 applications for the 2017 edition, entitled “Ten Designers for 100 Products”, from all over the world (in addition to Italy from Russia, Sweden, Turkey, Iran, Macedonia, South Africa, Ivory Coast, Mexico, Argentina, Japan, China and Indonesia), the first selection process has now taken place.

The Commission whittled down the number of contestants who will go through to the second stage of the competition to just 21.

They are Hamid Bekradi (Iran), Urte Berukstyte (Sweden), Graziana Calabrese (Italy), Dario Capobianco (Italy), Stefano Citi (South Africa), Chiara Emili (Italy), Marco Fasola (Italy), Matteo Fioravanti (Italy), Silvestre Frers (Argentina), Paolo Maria Fumagalli (Italy), Antonio Lanzillo (Italy), Salvatore Martina (Italy), Silvia Orlandi (Italy), Elena Ostapova (Russia), Federico Pagetti (Italy), Francesco Sani (Italy), Margherita Scoccia (Italy), Jeroen Seré (Belgium), Simone Simonelli (Italy), Chiara Tosi (Italy) and Massimiliano Zoggia (Italy).

The semi-finalists have until 30 August to illustrate, through presentations in digital form, rendered displays with descriptions of their proposed ideas for new hospitality experiences and scenarios. That is when the jury will meet again to single out the ten best designs to be developed in October at HOSTMilano.

In the halls of the fair the ten finalists will take part in a live design session, selecting 100 products on the stands of over 2,000 exhibitors attending the fair.


This is a creative initiative, overseen by POLI.design’s mentors, the aim being to generate innovative concepts for the hospitality sector that combine service and experience, products on offer and lived-in space.

The finalists will also take part as team leaders in a show-teaching session and will receive 1,000 euro to develop their design projects.

The designer of the winning team will receive a cash prize, and vouchers for cultural services purchases will be handed out to the rest of the team (with prize money totalling 3,000 euros).

Further details can be found at: www.host.fieramilano.it and www.polidesign.net/hosthinking10x100.


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