Thursday 25 July 2024
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Host2015 is launching its most international edition ever

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MILAN, Italy – Gates open today and will remain open through Tuesday, 27 October at fieramilano in Milan-Rho for HostMilano2015, the world’s leading exhibition for Equipment, Coffee and Food.

The first day features an inaugural congress that delves into the extremely topical subject of “The Protection of Industrial Property, Business Internationalization and Economic Growth”.

Data outlines a record-breaking edition, sporting an international boom – out of almost 2,000 exhibitors registered(1,989, +17% on 2013), 37% are from 47 foreign countries –with an increase of 26% on 2013. The entire ground floor of the exhibition centre is densely occupied, with 14 halls used – two more compared with the last edition.

The leading food service manufacturing countries are widely represented and are all experiencing double-digit increases. Besides Italy, Germany (+24%), France (+29%), a great comeback for Spain (+27%); while the increase in companies from the U.S. is even more significant (+26%), also thanks to the acknowledgment of

HostMilano by the US Commercial Service within a select group of international trade fairs where the U.S. participates with an official representation. High growth rates also for Switzerland (+37.5%), the Netherlands (+25%), the United Kingdom (+25%), with peaks of as much as +62.5% for Austria and +71.5% for Portugal.

“With its strong internationalisation strategy – says Corrado Peraboni, CEO of Fiera Milano Spa –Fiera Milano is facilitating and supporting the recovery in industries where Italy represents excellence in the world.

Moreover, it acts like a catalyst for foreign companies, which are more and more represented in our exhibitions. HostMilano covers areas where the Made in Italy is a global reference, thus attracting companies from all over the world. It is the jewel in the crown of this strategy and this record-breaking edition encourages us to continue along this path.

Not just as a business facilitator, but also as a meeting point for dialogue and discussion among professionals as well as trendsetter in innovation and style, and an observatory on markets and tomorrow’s trends.”

Exhibitors will meet not only the thousands of visitors from all over the world. They will also meet 1,500 top buyers from 60 countries, carefully selected by the HostMilano team in cooperation with ITA – the Italian Trade Agency among decision makers with the greatest purchasing power from high potential markets.

For the 2015 edition, business meetings between exhibitors and industry professionals scheduled via the EMP platform – the Expo Matching Program – will reach a record-breaking 41,500.

“With regard to this growing focus on international markets – Mr Peraboni added –the partnership with ITA, the agency for the overseas promotion and internationalisation of Italian businesses, has proved to be a winning one.

It has allowed us to carry out an even more effective scouting, especially in the most dynamic markets, making the most of the agency’s many years of experience and knowledge of the markets.”

Ultra-sophisticated machines, innovative formats, cutting-edge design and lifestyle events, along with an unparalleled food and coffee experience, will make Host2015 the trendsetting show par excellence in worldwide professional hospitality.

The five days of exhibition will be the high point of a process that HostMilano has been carrying out by analysing the markets throughout the year, by creating market analysis papers distributed through trade media.

It also offers previews of the most interesting trends from around the planet as well, also thanks to a network of Host Ambassadors, 16 top bloggers from around the world who are ready to pick up on the most promising trends right “out in the field.”

This year, a number of new features make the 3 macro-area concept even more effective in integrating contiguous segments:The Food Service Equipment – Bread/Pizza/Pasta area includes two focuses on strongly growing niche areas – Laundry and Refrigeration; always in synergy with Coffee/Tea and Gelato/Pastry, the Bars – Coffee Machines area also also includesVending; the third macro area – Furniture and Tableware – has been expanded and renovated.

An outstanding event programme features more than 400 dates scheduled, including workshops, seminars, tastings, show-cooking events, exhibitions and competitions. This lively schedule makes Host2015 a must-visit worldwide innovation hub in terms of technology and lifestyle.

In this respect, two prestigious awards are worth mentioning. Created by HostMilano and Fiera Milano in partnership with POLI.design and with support from ADI (Italy’s Association for Industrial Design), the awards include HOSThinking, which is dedicated to innovative formats for future hospitality, and Smart Label, acknowledging the most sustainable products and services.

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