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Hershey brings new treats for Valentine’s Day and Easter to kick 2021 off right

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Hershey's Milk Chocolate Bear

HERSHEY, Pa., U.S. — To kick 2021 off right, Hershey is launching new Valentine’s and Easter innovations. This launch comes as Hershey’s iconic brands unveil new products that feature exciting twists on classic flavors and awe-inspiring shapes. Introducing Hershey’s Kisses milk chocolate Meltaway Roses, Hershey’s milk chocolate Bear, Hershey’s Hugs & Kisses Heart Box, Reese’s Peanut Butter Rose, and Reese’s Big Box O’ Love. Playing on charming shapes and new flavors, look no further – Hershey has your gift giving covered.

Highlights include a surprising velvety cream that bursts out of each Meltaway Rose, adorable shapes in each chocolate Bear and a dynamic duo better than the real thing with each Reese’s Peanut Butter Rose.

“Whether you are a hopeless romantic or a last-minute Cupid, these new offerings are the perfect treat to make Valentine’s Day extra special,” said Erin Crawford, Brand Manager, Holiday. “Our team took our classics – Kisses candies, Hershey’s chocolates, Reese’s cups – and added new seasonal masterpieces that you’ll want to stock up on for the entire year.”

Introducing the brand-new Reese’s Mallow-Top Peanut Butter Cups, Hershey’s milk chocolate Pip Bunny, Hershey’s milk chocolate Build-A-Bunny and Ice Breakers Strawberry Lemonade Duckling. Spring has sprung with Reese’s Mallow-Top Peanut Butter Cups, delivering extra marshmallow flavored goodness on top of the iconic peanut butter and chocolate duo. For the classic chocolate lovers, there are more chocolate bunnies to choose from this year than ever before. Those looking for a refreshing burst of flavor will enjoy Ice Breakers Strawberry Lemonade Duckling, a sugar-free gum with a sweet and sour twist in adorable packaging – the perfect complement to any Easter basket.

“This Easter, our star is the Reese’s Mallow-Top Peanut Butter Cup” said Michael Reese, Senior Brand Manager, Holiday. “We’ve reimagined the classic Reese’s Cup by combining the top Easter flavors, milk chocolate, marshmallow and delicious Reese’s peanut butter, all into one amazing cup. Yes, it’s as good as it sounds.”

Not to be missed, the hottest hits from Valentine’s Days and Easters’ past are coming back! Shoppers will find more heart-filled goodness with Hershey’s Kisses Lava Cake, Kit Kat® Raspberry Creme and Reese’s Peanut Butter Hearts, all returning this holiday. Easter Bunnies beware, your favorite egg-inspired chocolates including Cadbury Creme Eggs, Reese’s Pieces Shake N’ Break and Reese’s Peanut Butter Eggs are back again this year. Also returning as a seasonal favorite, try Kit Kat® Lemon Crisp – sure to brighten your day!

All Valentine’s Day and Easter Hershey products will be available in stores nationwide for a limited time only. For more information on the new treats, visit www.hersheys.com.