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Here is how and why coffee consumption has become so popular in Norway

Norway

MILAN – How did Norway turn into a nation of coffee lovers? And how does coffee fit into everyday Norwegian life? People in the Nordic countries drink a lot of coffee. Most Scandinavian countries consider it their national drink. Nordic countries boast the highest per capita consumption figures in the world.

In an article for the website Life in a Norway Mathew Paul Gundersen explains why coffee drinking so important in this country.

Typically, Norwegians drink coffee at breakfast and at dinner after the meal or with dessert, says Gundersen. Then there’s the coffee consumed during the day. Those cups at work quickly add up.

In Norway’s capital Oslo, there is a coffee shop on most street corners

Because coffee is so readily accessible, Norwegians can easily keep up their habit of at least two cups per day. Many drink way more than that.

The history of coffee in Norway

Between 1917 and 1927, Norway had a prohibition on alcohol, but this mainly applied to spirits.

Some believe that this restriction on alcohol partly resulted in Norway becoming the coffee-drinking nation it is today. Even when alcohol was available, the high price pushed people to find another social drink.

Coffee arrived in Norway in the early eighteenth century, where, just like Europe, it was a drink mostly enjoyed by the wealthy. This was despite Norway being a fairly poor nation at that time.

Coffee still trickled down to the poorest parts of society, helped by an increase in trading that saw a sharp increase in people drinking coffee.

Despite these initial factors, I believe one of the biggest reasons for the spike in coffee’s popularity in recent years is largely to do with the country’s climate.
Norwegian coffee shop chains

In the dark and cold of a Norwegian winter, it’s fairly common to see coffee shops full with people huddled over their steaming mugs in warm and cosy surroundings. Norway’s climate means it’s even more of a reason to visit a coffee shop. It’s also a popular pastime during afternoon shopping, taking time out to recharge before returning to the shops.

Espresso house

Espresso House, belonging to Jab Holding Company, is the most frequent face of all coffee shops in Norway and is the largest chain in all Nordic countries. It was founded in Lund in Sweden in 1996 and now has 430 locations across Norway (44), Finland (44), Denmark (52) and Sweden (243).

In addition, it also has a total of nine outlets in Germany. Espresso House serves everything you could expect from a coffee shop, including festive varieties on coffee during the holidays and many iced versions of traditional favourites during the warmer months.

Coffee shops in Oslo

Another prominent player in coffee shops in Norway is Kaffebrennerient. Unlike Espresso House, Kaffebrennerient is located only in Norway and has a focus on Oslo. It was founded two years before Espresso House in 1994, but different in its interior and overall coffee shop ethos.

Kaffebrennerient was built on the model of the coffee shops of the west coast of America – clean and sleek shops with an open plan feel. The chain boasts over twenty shops in Oslo alone.

But many Oslo locals and especially the coffee connoisseurs prefer Stockfleths. The expert brewers trace their origins back to 1895. It’s also the place where Oslo coffee expert Tim Wendelboe got his start.

Coffee by Tim Wendelboe

Tim now runs his own roastery and espresso bar espresso bar, but spends much of the year working directly with the farmers who grow his beans. Read this interview with Tim to find out more about his story.

Independent coffee shops in Norway

There are also numerous independent coffee shops in Norway. Check review sites for the coolest places to hangout and for the best coffee in town, of course. The smaller coffee shops can often be the best places to get your caffein fix, often offering something a little different compared to regular, bigger chain coffee shops. And of course, you’ll nearly always find a Starbucks hidden away down a city street if you get stuck.

Coffee facts & figures about coffee in Norway

  • In Norway, 9 out of 10 adults drink coffee
  • 2 out of 3 of them drink coffee everyday
  • 2 out 3 people also have a coffee machine in their home

Coffee and hiking

Coffee is as much a part of Norwegian hiking as hiking boots, Kvikk Lunsj or the humble sandwich. Turkaffe (hiking coffee) is a tradition that goes back a long way. To go hiking or camping in Norway without coffee would be like going skiing without skis – it simply wouldn’t happen.

For many, drinking coffee on these trips is something that has been passed down from generation to generation, and coffee drinking can start in childhood. While short trips may be about bringing a thermos and stopping for a black coffee and Kvikk Lunsj break, on longer jaunts it’s as much about the process of making coffee.

It might start with the collecting of wood and starting the fire (or using a gas stove), readying the pot, then waiting for the freshly brewed coffee. Hiking just wouldn’t be hiking without coffee, concludes Gundersen.