MILAN, Italy – In 2022 Anfim opened its new factory in the heart of Milan and in 2023 the company had some exciting new product innovations to come. So with all this, Anfim felt it is time to take the brand to the next stage: a fresh new brand identity, defined by the love for exceptional espresso at the heart of everything the company does.
The new branding for Anfim
Anfim espresso grinders are the expression of both technical expertise and love for espresso and its preparation. Anfim product portfolio provides espresso grinders designed for any application, ranging from the modest volume of a small local bar, up to a busy high-volume coffee shop. The flexibility of the range and the reliability of each grinder makes Anfim the first choice when looking for a trusted, high-quality espresso grinder brand.
Manufactured in the heart of Milan, each coffee grinder is designed and built with a deep passion for the traditional espresso culture. It’s from both the many neighbourhood Italian cafés and from leading coffee shops in the world—and the baristas who work there—that Anfim draw its inspiration.
Whether you are on the hunt for a grinder with uncomplicated functionality and aroma-saving fea- tures that deliver the best flavors, or you are looking for increased control with step-less grind adjust- ments and active cooling, Anfim products are designed to empower baristas with tools they love to use.
Ziya Boro, Chief Sales Officer: “We are very excited about the new look, representing Anfim’s transformation from a local brand born in Milan into a global brand recognized by passionate baristi over 60 countries. The new logo and brand identity is simple, strong and memorable, speaks for future innovations to come.”