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Gu Energy Labs launches new cold brew coffee Roctane Energy Gel

cold brew energy gel

BERKELEY, Calif. — GU Energy Labs is stepping up its caffeine game with today’s release of its Cold Brew Coffee Roctane Energy Gel. The new gel brings GU’s flavor offerings to 30, and features 70mg of caffeine – the highest caffeine content of any GU product – to help improve focus, increase energy, and decrease perceived exertion for endurance athletes.*

As with all offerings in the Roctane line of Energy Gels, the new Cold Brew Coffee flavor helps push performance with more amino acids and more electrolytes as compared to their original line of Energy Gels, which makes them perfect for high-intensity, long-duration training sessions and races. Cold Brew Coffee Roctane Energy Gel contains 1425 mg of amino acids, 125 mg of sodium, and 70 mg of caffeine.

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With a creamy smooth taste that you would expect from a refreshing cup of cold brew coffee, the new Gel is the perfect solution for when you just need a little something extra to get you going in the morning or at the end of a hard effort.**

Roctane Cold Brew Coffee Energy Gel represents a further expansion of the “bitter” section of GU’s Flavor Wheel, which divides flavors into sweet, sour, salty, savory, and bitter taste profiles. The bitters category has a total of six Energy Gel flavors including also Caramel Macchiato, Chai Latte (Roctane), Gingerade, and Hoppy Trails). Flavors in the bitter category help shake things up mid effort to reset your palate and keep you fuelling.