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ÉCULLY, France – Groupe SEB generated revenue of €3,748m (US$4.4 billion) in the 1st half of 2025, up 0.6% LFL (+0.2% on a reported basis) versus 2024. Currency fluctuations had a negative impact of €64m on 1st half sales (vs. – €127m in the 1st half of 2024), with a more significant effect in the 2nd quarter. (- €57m vs. – €7m in the 1st quarter). The scope effect, linked to the consolidation of Sofilac and La Brigade de Buyer, had a positive impact of + €48m on half-year sales.
Groupe SEB therefore returned to organic sales growth in the 2nd quarter, with sales up +1.9%, after a mostly stable 1st quarter (-0.6% LFL).
The Consumer business recorded half-year sales of €3,251m (US$3.82 billion), up +2.2% LFL and +0.2% on a reported basis. In the 2nd quarter, organic growth was +1.6%, driven by an acceleration in EMEA (+4.4% LFL) in markets that remain resilient, and by still positive trends in Asia (+3.6% LFL), particularly in China. The unfavorable comparison base in South America related to the El Niño phenomenon in 2024 remains visible over the quarter as a whole (-8.4% LFL), even though it eased at the end of the period.
Sales in North America were down by 11.5% in the 2nd quarter, after +4.9% in the 1st quarter. This reflects a macroeconomic and geopolitical environment that has become more unstable during the half-year period, with a notable deterioration over the last few months. The uncertainty surrounding US tariffs is prompting distributors to take a marked wait-and-see attitude. Moreover, currency volatility, already high at the end of the 1st quarter, has intensified since April.
Sales in the Professional business in the 1st half amounted to €496m, a slight increase of +0.3% on a reported basis, but a decline -9.6% LFL. This activity, as expected, shows a recovery in the 2nd quarter, with an increase of +3.5% LFL and +10.7% on a reported basis. This reflects an almost stabilization of Professional Coffee, after three quarters of decline linked to a very strong comparison base in China, and the contribution of La Brigade de Buyer.
Sales in the Professional business totalled €496m (US$583.4 million), down -9.6% LFL (+0.3% on a reported basis) in the 1st semester.
After an organic decline of -21.7% in the 1st quarter, this business began to recover in the 2nd quarter, as expected, posting an increase of +3.5% LFL and +10.7% on a reported basis, with the contribution of the latest Sofilac2 and La Brigade de Buyer acquisitions.
The Professional Coffee business (with the brands: WMF, Schaerer, Wilbur Curtis and La San Marco) recorded near stabilization of its sales in the 2nd quarter, after three consecutive quarters of sharp decline, due to an exceptional comparison base linked to a large deal in China.
Excluding this large deal in China, growth was around 10% in the 2nd quarter, fueled mainly by the delivery of new contracts and improvement in services. Tea chains in China made a significant contribution to the machine deliveries trend in recent months. The Group also continues to expand its commercial resources and offering into new markets in Eastern Europe and Southeast Asia.
Over the first-half period, the Group continued its strategic development with the construction of its new hub in Shaoxing, China, which will include an R&D center, a purchasing center and a production base. As a reminder, serial production is scheduled to start in the 1st quarter of 2026.
In addition, a targeted acquisition in the services sector was finalized in the 1st quarter, enabling the Group to expand its maintenance, repairs, spare parts and refurbishment offering for Chinese customers.
