DENVER, US – Marley Coffee has partnered with City Farm Coffee, a leading importer and distributor of coffee and related products, to serve as authorized distributor of its coffees in Colombia and Mexico.
City Farm Coffee will distribute Marley Coffee’s complete product line of coffees, including its RealCup(TM) single-serve capsules, along with RealCup(TM) single serve brewers.
All Marley Coffee RealCups will be updated to Keurig(R) Green Mountain K2.0 brewer compatibility in the first quarter of 2015.
City Farm Coffee will initially focus on distributing Marley Coffee to the food service sector and to convenience stores, a popular venue for coffee customers in both countries.
Subsequently, City Farm Coffee is planning to expand distribution of Marley Coffee to retail grocery stores in both countries.
In Colombia, City Farm Coffee and its strategic partner, LogiFoods SAS, cover approximately 90 percent of retail channels with regional distributors and offices in each of the most important cities.
It also distributes to high-end restaurants throughout the country. In Mexico, City Farm Coffee has established commercial partnerships with several U.S. companies, and distributes to leading retail, warehouse and chain stores throughout the country.
Andrés Restrepo Uribe, Director Comercial of City Farm Coffee, said, “The Marley name has global recognition so we expect this will help attract loyal customers in Colombia and Mexico. We believe that customers in these two countries will be eager to sample the delightful array of Marley Coffee blends and formats.”
Rohan Marley, Founder and Chairman of Marley Coffee, said, “I am happy to see that City Farm Coffee, with its dedication to honesty, responsibility, ethics and professionalism, will help us introduce our blends into Colombia and Mexico. We are confident the coffee lovers of these nations will enjoy what we have to offer.”
Brent Toevs, CEO of Marley Coffee, added, “We are excited about shipping our first Marley Coffee RealCup capsules, blends and brewers into Colombia and Mexico, and expanding our presence in the international arena.
We believe City Farm Coffee offers several competitive advantages that will help us expand in these international markets, including deep expertise and knowledge of our industry, an innovative distribution model, exclusive portfolio and partnerships with recognized brands and technological tools for efficiencies throughout the process.
Further, as the single-serve market is relatively untapped in these markets, we believe the increased focus on premium coffees and the growth in consumer interest in single-serve coffees will result in a successful launch of the Marley Coffee brand.”