GLENDALE, CA, US – Nescafé Dolce Gusto, known for its design-conscious line of at-home coffee machines, is giving new meaning to the fashion phrase “Fall Collection” with the September introduction of its first couture Dolce Gusto Genio machine, designed by iconic Italian label Fiorucci.
The stylish single-serve gadget is ushering in a new trend in kitchen appliances and saying goodbye to the boring black boxes featured on so many countertops across the country.
The newest addition to the Nescafé Dolce Gusto line features espresso technology and was crafted with love – literally– featuring the words “LOVE IS THE MESSAGE” on one side, and a pop art image of a man and woman intertwined in a passionate kiss on the other.
And like any great relationship, Fiorucci’s bold design personality and Dolce Gusto’s innovative technology are coming together with a common goal – to bring the art of coffee back into the home.
“Love is a reoccurring theme in Fiorucci designs and can be seen in many of our pieces,” said Edouard Obringer, Fiorucci Design Office. “We know coffee lovers are passionate about the way they take their cup, and we wanted to harness that emotion in a fun and unique way for Nescafé Dolce Gusto.
For the Genio, we drew inspiration from great artists throughout time, who have also used love as a strong message in their designs.”
For over four decades Fiorucci has been setting trends with provocative and colorful designs, infused with a young and unconventional style. Their unique perspective on the art of fashion is now expressed through the bold new Nescafé Dolce Gusto Genio machine, adding a dose of color and creativity to kitchens nationwide.
The avant-garde collaboration between the two distinctive brands was a match made in heaven, pairing the unconventional brainchild from global coffee leader Nestle® Nescafé with the outgoing and original design house known for its artistic flair and fun with fashion.
“As a brand that is raising the bar in the single-cup coffee category, it is important that we continue to find new ways to push the envelope of creativity that excites our coffee-loving customers,” says Kim Cooper, Director, Nescafé Dolce Gusto.
“Through this bold new partnership with cutting-edge Fiorucci, we are very proud to have developed a kitchen appliance that can truly be considered a work of art.”
Like all machines in the Nescafé Dolce Gusto collection, the new limited edition Genio machine has 15 bars of pressure – comparable to those used professionally at coffee shops – and 16 different hot and cold beverage options. Now you can sip in style.