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Global Coffee Forum awaits all coffee lovers in Milan

Global Coffee Forum: the greatest tribute to the coffee world to be celebrated in Milan, during the Expo and the first International Coffee Council meeting in Italy. International meetings and events focus the spotlight on the world’s best loved product.

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Global Coffee Forum: the greatest tribute to the coffee world will be celebrated in Milan, during the Expo and the first International Coffee Council meeting in Italy. International meetings and events focus the spotlight on the world’s best loved product.

This was announced by the President of the Italian Coffee Committee Mario Cerutti (in the picutre), who released last week the (almost) final programme of the event.


The speakers line-up is almost complete; just a few speakers have still to confirm their presence.

The event will bring together at the ‘Stella Polare’ Congress Centre at Rho Fiera Milano the most illustrious exponents of the industry, institutions, the scientific community and figures from the world of international culture, for two days of discussions on one of the world’s best-loved and most widely-consumed beverages.

This is the first international meeting on coffee open to all coffee lovers, and is promoted by the International Coffee Organization (ICO), the Ministry of Agriculture and Forestry, the Italian Coffee Committee, EXPO Milano and Fiera Milano Congressi, with contributions from Italy’s leading coffee companies, Illy and Lavazza.

“The two-day Global Coffee Forum will address the subject of coffee from three main angles: pleasure, health and sustainability,” explained Cerruti, who was who was recently named as President of coffee & climate (c&c), a development partnership, which aims to enable all coffee-farming families worldwide to effectively respond to climate change.

“Another key aspect – concluded Cerutti – is the relationship between coffee and sustainability, whose importance is set to grow even more in the years to come.”

On 1 October the event will also coincide with another global moment: the first official “International Coffee Day” (ICD). Announced by the Global Coffee Forum itself, the ICO-backed day featuring initiatives around the world and inspired by values of culture, health and sustainability, will enjoy the benefit of collaboration with the leading concern Oxfam.

As international charity partner of ICD, the world’s leading confederation for rural development projects and the provision of humanitarian aid promotes a worldwide fundraising campaign. “Caffè Sospeso Against Poverty”: this so-called ‘suspended coffee’ campaign is based on the idea of donating the equivalent of a cup of coffee in support of Oxfam projects to help plantation workers.

All of this will be taking place just a stone’s throw from Expo Milano 2015 and its Coffee Cluster, and in conjunction with the International Coffee Council, gathering in Italy for the first time (28 September-2 October 2015).


Introductory session
08.30 – 09.30
Registration – welcome coffee.

09.30 – 10.15
Welcome and Introduction by Corrado Peraboni – AD Fiera Milano.

Welcome by Maurizio Martina, Italian Minister of Agriculture and Forestry
Opening remarks by Robério Oliveira Silva, Executive Director, ICO ‐ International Coffee Organization
“Pleasure, health and sustainability: the three virtues of coffee” by Andrea Illy, Chairman of the ICO Promotion and Market Development Committee.

10.15 – 11.15
“Challenges and opportunities in the current coffee market”.
Introduction and presentation of speakers:
President of Cecafè – Conselho dos Exportadores de Cafè do Brasil.
Giuseppe Lavazza, Vice President and member of the Board of Directors – Luigi Lavazza S.p.A
Jean-Marc Duvoisin, CEO – Nestlé-Nespresso.

11.20 – 11.50 Coffee break

11.50 – 12.45

Michael R. Neumann, Hanns R. Neumann Stiftung, Chairman of the Board of Trustees.
Daniel Mertz, JDE Jacobs Douwe Egberts.
Ric Rhinehart, SCAA ‐ Executive Director, I.C.O. ‐ Chairman Private Sector Consultative Board.

Coffee and Pleasure

14.15 – 14.40
“Good coffee good life: the link between coffee and pleasure, a global trend” by Francesco Morace, Future Concept Lab.

14.40– 15.00
“Coffee & Pleasure in Asia”. Presentation by Mr. Keiichi Yokoyama – Chairman of the AJCA – All Japan Coffee Association.

15.20– 15.35
Enhancing the pleasure of coffee through knowledge:
“The Italian Coffee School of IAO ‐ A successful example of public‐private cooperation” by Comitato Italiano del Caffè – CIdC and Massimo Battaglia, IAO.

Coffee and Health

15.40 – 15.45
Introduction to the Institute for Scientific Information on Coffee (ISIC) and the Association for Science and Information on Coffee (ASIC).
“Presentation of ISIC activities” by Mrs. Elke Gerhard of Nestlé – Head of the ISIC Communication committee.

15.45 – 16.05
“Overview of Coffee & Health science” by Dr. James Coughlin, President of Coughlin & Associates and member of ASIC Board. Celebration of ASIC 50th anniversary.

16.05 ─ 16.35
Coffee Break

16.35 – 16.40
Introduction, Alok Jha, ITV news science correspondent, UK

16.40 ─ 17.00
Cognitive Decline, Dr. Karen Ritchie, French National Institute for Health and Medical Research, France

17.00 – 17.20
Diabetes, Prof. Edith Feskens, Nutrition and Epidemiology – Wageningen University, The Netherlands

17.20 – 17.40
Cardiovascular health, Dr Carlo La Vecchia, Department of Clinical Sciences and Community – University of Milan, Italy

17.40 – 18.00
Roundtable discussion with speakers of this session.
Moderator: Alok Jha ‐ journalist, author and broadcaster.

18.00 – 18.15

Coffee and Heath – the case of Italy.

Presentation of the activities and programs done by the Italian Promotional
Committee in the last years and results – Patrick Hoffer ‐ President of CPC (Consorzio Promozione Caffè).

18.40 – 19.30
“La cantanta del caffè”, the opera by Johann Sebastian Bach, for the first time translated in Italian.
Directed by Annemette Schlosser. Presented by Antonio Quarta.


08.30 – 09.00
Welcome coffee.

09.00 – 09.30
Official declaration of the International Coffee Day.
Robério Oliveira Silva, ICO Executive Director
Andrea Illy, Chairman of the ICO Promotion and Market Development Committee
Mario Cerutti, President of Comitato Italiano del Caffè
Coffee and Solidarity

09.30 – 10.00
“Caffè Sospeso” fundraising initiative and presentation of OXFAM view on sustainability.
Roberto Barbieri, Director of Oxfam Italia.

Coffee and Sustainability

10.00 – 10.45
“Climate change, coffee production and trade” by D. Jeffrey Sachs, Director Earth Institute Columbia University.

10.45 – 11.15
Coffee break

11.15 – 11.40
ICO views on coffee and climate, to be presented to 2015 United Nations Climate Change Conference in Paris, by Robério Oliveira Silva, ICO Executive Director.

11.40 ‐ 12.15
“Impacts of Climate changes on coffee production” (Coffee & Climate project)
G. Lavazza, President of Coffee & Climate project
M. Opitz, Director of Coffee & Climate project

12.15 – 12.45
“The new competitive game in coffee” prof. Gunter Pauli – President of the Board of Novamont and author of the book “The Blue Economy”.

Coffee and Sustainability ‐ afternoon

14.00 – 14.20
“Views on sustainability – A producing country point of view”. Presentation of Fernando Gast – Director of Cenicafe – FNC.

14.20 – 14.40
“Sustainability in the N.A. coffee market (prov.)”, Bill Murray, National Coffee Association (NCA).

15.00 – 15.15
Vision 2020: Shaping change in the coffee sector through collective impact. Presented by ICO – IDH – 4C

15.30 – 16.00
Coffee Break

16.00 – 17.00
Roundtable: “Which sustainability? Harmonize with nature and social environment to avoid economic and ecological collapse or make greater use of technology and science to solve our problems. Is a third way possible?”.
Moderator: David Moorhouse, Head of Finance and Administration, International Coffee Organization.


17.00 – 17.15
GCF Wrap up and Closing Remarks, by Andrea Illy, illy SpA – CEO

17.15 – 17.30
Official closing by Robério Oliveira Silva, ICO Executive Director

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