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Global coffee beauty products market continues to experience strong growth

SEATTLE, U.S. – The global coffee beauty products market was valued at US$ 520 million in 2017, and is projected to exhibit a CAGR of 3.1% over the forecast period (2018–2026). Increasing demand for products containing natural extracts for maintaining health and hygiene along with beauty care by consumers is expected to propel coffee beauty products market.

According to ‘Consumer Insights 2017’ published by Cosmetics Europe—the Personal Care Association, 71% of consumers (Europe) find cosmetics and personal care products as important or very important in their daily lives, whereas 72% of consumers feel that cosmetics and personal care products they use improve their quality of life.

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Among distribution channels, online channel is expected to have significant share in coffee beauty products market during the forecast period, owing to convenience in buying products online over conventional buying. According to India Brand Equity Foundation report on E-commerce published in January 2018, the e-commerce market was US$ 38.5 billion in 2017 in India and is expected to reach US$ 64 billion by 2020, and US$ 200 billion by 2026.

Various key players are focused on various strategies such as offering natural and environmentally safe solutions and products in order to increase the customer base in the market. For instance, in December 2018, Herbal Essence, a brand of Procter & Gamble, received Environmental Working Group (EWG) verified standard for its two new natural shampoo products.

This approval led the company to become the first mass hair care brand in mass retailers to meet the strict clean beauty standards set by EWG. EWG verification certifies ingredients used in self-care and beauty products such as sunscreen and shampoo meets the safety criteria set by EWG.

Key Market Takeaways:

The global coffee beauty products market is expected to exhibit a CAGR of 3.1% during the forecast period (2018-2026).

Asia Pacific is expected to grow rapidly in the global coffee beauty products market during forecast period, owing to increasing disposable income and growing spending of customers on personal care and cosmetics products in the region.

According to ‘Personal Care & Cosmetics Products Country Guide: Australia’, published by U.S. Department of Commerce in 2016, Australia’s total personal care and cosmetics market was estimated at US$ 3.4 billion in 2015. Moreover report also states that Australia’s average annual spends on cosmetics is US$ 146, compared to US$ 139 in the U.S. and US$ 223 in Japan.

Some of the key players operating in the global coffee beauty products market include Procter & Gamble, Estée Lauder Inc, Avon, Caudalie, L’ORÉAL PARIS, Unilever, JAVA Skin Care, LLC, Nails inc. limited, The Nature’s Bounty Co, and Bean Body Care.