Saturday 20 July 2024
  • La Cimbali

Clooney, Dujardin and Cottin come together again in a new film to celebrate the launch of Nespresso’s first compostable, paper-based coffee capsules

The new range is compatible with the Nespresso Original machines. Customers in France and Switzerland – where the Paper Collection is being piloted – can purchase them by visiting their Nespresso boutiques or through their local website. Nespresso hopes to expand the launch to other countries in the coming years

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VEVEY, Switzerland – Following last year’s ‘How far would you go for Nespresso ’ TV ad, comedic trio, George Clooney, Jean Dujardin and Camille Cottin are back on our screens for another round of humour and banter. This time they’re marking the launch of Nespresso’s Paper Collection, alongside some very adorable furry friends.

The trio’s latest saga brings the same comedic energy and action-packed adventure, while underpinning Nespresso’s ongoing commitment to unforgettable tasting coffee, showcasing the brand’s new home-compostable paper-based capsules.

The high-energy film sees the tables turn on George Clooney and Jean Dujardin, as Camille Cottin gets the better of them one more time. George Clooney smugly shows off his Nespresso paper capsules to Camille Cottin as they enter an elevator with Jean Dujardin, another neighbour and her many dogs.

As the doors open and the dogs escape from their owner’s hands, George and Jean heroically chase after them to successfully bring them back to their owner.

Back in their apartment, they discover Camille has taken all but one of their precious capsules during the commotion, leaving the two men to wrestle for the remaining coffee once again. Cut to Camille Cottin and the dog owner, full of laughter and enjoying the unforgettable Nespresso taste in the comfort of Camille’s living room.

Watch the film here.

Nespresso: New paper-based capsules, new sustainable choices

Committed to bringing customers the ultimate coffee experience for more than 35 years, Nespresso’s new home compostable paper-based capsules offer coffee lovers another way to make sustainable choices whilst still enjoying the same incredible tasting coffee.

The new range is compatible with the Nespresso Original machines. Customers in France and Switzerland – where the Paper Collection is being piloted – can purchase them by visiting their Nespresso boutiques or through their local website. Nespresso hopes to expand the launch to other countries in the coming years.

Melanie Brinbaum, Chief Brand Officer for Nespresso said: “We are continuing to push boundaries with the launch of our paper-based home compostable capsule collection. This moment needed to be marked with the support of our Nespresso friends George Clooney, Jean Dujardin, Camille Cottin.

This innovation is the first step in our journey to compostable, as we continue to offer sustainable choices to our customers, and this TV commercial demonstrates just that. Our Paper Collection is a new sustainable choice for coffee lovers, without compromising on the coffee quality that our customers expect from us.”

Ensuring the coffee experience is uncompromised, the Paper Collection includes a biopolymer lining inside the capsule, protecting the coffee against oxidization and preserving its aromas and taste. The Paper Collection is the first step in Nespresso’s journey to offer customers who prefer and have access to compost an alternative way to enjoy their daily coffee.

Nespresso
The new Paper Collection (credits: Nespresso)

Four new blends designed to give the ultimate in-cup experience

Nespresso’s coffee masters have created four new blends, including an organic coffee sourced through the Nespresso AAA Sustainable Quality™ Program. The four new blends include: Ispirazione Sicilia, Ispirazione Emilia, Ispirazione Aosta, and Peru Organic.

Certified for home and industrial composting

The Paper Collection will widen the sustainable choices already offered to Nespresso consumers. The product is certified for composting, both home and industrial, by TÜV Austria, an international certification body. In France where Nespresso is piloting this range, these capsules are accepted in the public biowaste bin.

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