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GENNARO PELLICCIA – The World’s most expensive tongue is coming to the UAE!

Costa Coffee is celebrating the 15th Anniversary of the opening of its first store in the UAE, by bringing the man with the world’s most expensive tongue, Master of Coffee Gennaro Pelliccia to the UAE in October. Gennaro’s superbly refined taste buds, once insured for GBP 10 million ensure the quality of Costa’s Mocha Italia coffee blend that is sold in every Costa Coffee store in the UAE and around the world.
During his visit, Gennaro will be hosting a number of masterclasses for coffee aficionados, media and a select number of customers, where he will demonstrate how to make the perfect coffee and impart some of his taste secrets and skills honed over his 17 years with Costa Coffee.
Eric Hughes, General Manager of Costa Coffee UAE said: “We are hugely excited about welcoming Gennaro to the UAE for the first time and enabling our customers and fans to learn from our Master of Coffee. With a tongue once insured for AED 60 million, Gennaro is the personification of Costa’s commitment to quality, handcrafted coffee.”
Fans and customers hoping to win an opportunity to meet Gennaro and learn from the Master of Coffee should keep a close eye on Costa’s social media pages and in Costa stores to find out more.