SILICON VALLEY, CA U.S. – Silicon Valley startup Pooki’s Mahi of award-winning 100% Kona coffee K-cups announced it is now shipping Keurig 2.0 compatible 100% Kona coffee, Decaf K-cups with an improved coffee grind; delivering a product roadmap feature while improving customer experience.
This is the second Keurig 2.0 compatible 100% Kona coffee K-cup for Pooki’s Mahi. Currently Pooki’s Mahi offers one-time, monthly, three month and six month plans for five different 100% Kona coffee K-cups, four 10% Kona coffee K-cup blends, 100% Maui Mokka coffee K-cups and 100% Ka’u coffee K-cups.
Very few of Pooki’s Mahi’s customers have a Keurig 2.0 brewer. Pooki’s Mahi’s original single serves were not compatible with the newer Keurig 2.0 brewers. The work around was to use plastic clips that often melted after the second or third use.
Pooki’s Mahi took over one year to identify and test manufacturing facilities that could manufacture a Keurig 2.0 compatible cup made out of 99% mesh, 1% of #5 plastic and wrapped in a thinner wrapper.
Pooki’s Mahi’s larger customers requested manufacturing certifications. Offering a Keurig 2.0 compatible 100% Kona Coffee K-cups® expands the existing customer base to include users of the new brewers. Pooki’s Mahi’s 100% Kona coffee, Decaf for Keurig 2.0 brewers will also work in Keurig 1.0 brewers.
Pooki’s Mahi does not flavor the 100% Kona coffee K-cups. Pooki’s Mahi’s 100% Kona coffees are sourced from Kona, Hawaii and roasted at the manufacturing facilities in Oahu, Hawaii.
Cup manufacturing and First Article Inspections (FAI) is completed in mainland USA in a BRC certified facility with Kosher and Fair Trade certifications. The amount of 100% Kona coffee beans must be listed on the product packaging.
What customers can expect:
1. Pay $40.80 per shipment on a six month 100% Kona coffee Decaf K-cup® subscription plan.
2. Price will increase to $54.99 per shipment on marketplaces like Amazon to monitor product listings and ensure resellers are selling at the MAP price of $47.99.
3. Improved coffee grind that extracts the natural flavors of chocolate, cedar, wine and spicy finishes.
4. 100% Kona coffees are prepared and packaged in machines not in contact with wheat/gluten, tree nuts, fish, shellfish, eggs, milk and soy.
5. Zero cost shipping to the Lower 48 states.
6. Zero cost shipping to Alaska and Hawaii on three-month subscription plan.
7. Zero cost shipping to Canada and Mexico on six-month subscription plan.
8. Nutrition information on the individual pouch.
9. Certification icons for Kosher and Fair Trade on the outside product label.
Pooki’s Mahi’s Founder/CEO Les Magsalay-Zeller explains, “We’re better off including the small number of Keurig 2.0 users instead of forcing new customers into a one-size fit all approach. Pooki’s Mahi’s 2016 Roadmap is full of product improvements submitted by existing customers and brand advocates.
The vision for Pooki’s Mahi’s 100% Kona Coffee K-cups® product line is to offer consistent quality in an environmentally friendly cup made out of 100% mesh, individually wrapped for freshness and shipped in a recycled ecommerce certified box that protects the products.”
Les continues, “Transit times for Pooki’s Mahi’s orders are equivalent to 2-3 business days. It costs an average up to $30.00 for two-day deliveries in the Lower 48 states. Two-day delivery is offered at no cost to the customer. Offering seven different Keurig 2.0 compatible 100% Kona Coffee K-cups® expands the customer base.”
One third of Pooki’s Mahi’s existing customer base purchased 13 or more times. Subscribers of Pooki’s Mahi’s 100% Kona coffee Decaf K-cups continues to enjoy prioritized order fulfillment, free shipping to the Lower 48 States on all plans and be the first to access and review Pooki’s Mahi’s new products.
For use in the Keurig® K-Cup® Brewing system. Pooki’s Mahi is not affiliated with Keurig, Inc. Keurig® and K-Cup® are registered trademarks of Keurig, Inc.
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