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HO CHI MINH CITY, Vietnam – Tous les Jours, a French-Asian bakery and coffee chain, on Thursday unveiled its new brand identity in Vietnam.
“The debut of a new brand identity reflects our determination and passion for long-term investment in this market,” Tous les Jours, owned by South Korean CJ Foodville Co, said in its statement.
Its first store is located on Hai Bà Trưng Street in District 1 in HCM City, and more new stores are planned in the near future.
“On this journey, we are committed to ethical business practices that strengthen our partnership with local businesses and contribute to the benefits of community. Taking the first step, we are using locally-grown Fairtrade-certified coffee beans in all our coffee beverages. Such practices will be carried on as we continue our growth in Vietnam,” the company said.
