Thursday 29 September 2022

Franke Coffee Systems launches its new website

This newly launched brand positioning by the group – mother house of Franke Coffee Systems – is the basis for the refreshed look and feel of the manufacturer of leading professional coffee making solutions presented now on all relevant touchpoints

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AARBURG, Switzerland – From the moment Franke’s customers can serve consistently high in-cup quality either in one or thousands of locations, to the moment when staff can focus on the final detail instead of the coffee machine or when a coffee to go becomes an experience that stays, Franke supplies solutions that go beyond beans and machines while helping its customers grow their coffee business.

Today, the coffee solution provider takes hold of the newly launched branding of the Franke Group to refresh its own positioning.

“We seize this opportunity to reinforce our already well-established slogan ‘It’s all about the moment’ while giving us a refreshed, modern look. With this step we underpin our mission to offer outstanding customer experience and most individualized solutions for every coffee business”, explains Marco Zancolò, Ceo of Franke Coffee Systems.

The new Franke Coffee System website

True to its belief of constant improving and delivering the best customer experience, Franke Coffee Systems’ new company website is the first touchpoint to be launched in the new look, adding weight to the new brand concept and refreshed branding.

The state-of-the-art site is developed and designed in a modular and interactive way that inspires the visitors to navigate from one topic to the other. It provides access to relevant content like industry solutions and reference cases and gives a strongly improved user-friendly experience.

With the new website, Franke Coffee Systems also introduces its unmatched tool, the virtual Coffee Machine Finder. In a convenient, easy to navigate, and practical path the visitors follow just a few steps to find the Franke solution that suits their coffee business best.

“With the launch of our new website, we bring our ambition to offer memorable customer experiences and user friendliness at every customer touchpoint a step further. The Franke Coffee Machine Finder is a powerful tool to discover the right coffee solution for every business and makes exploring our vast, modular portfolio a breeze.” states Marco Zancolò.

Surfing through specific products and targeted Franke Coffee Technologies, the users of the new website embark on an interactive journey to discover how Franke transforms changes into opportunities.

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