RAMAT GAN, Israel – Drew Wolff, a former treasurer of Starbucks, joined griin’s Advisory Board last month. Mr. Wolff is the former Treasurer of Starbucks Coffee Company as well as CFO of their International and Channel Development divisions, serving in this capacity from 2014 to 2020. Wolff has over 20 years of experience in senior financial and strategic planning roles in large retail banks with operations worldwide.
Most recently, Wolff served as a Director at the Seattle Branch of the Federal Reserve Bank of San Francisco. Wolff also worked at Washington Mutual and Barclays in London.
“Mr. Wolff is a valued addition to our expanding Advisory Board as he instantly enhances griin’s ability to disrupt the global commerce of coffee. By adding an industry expert who lives and breathes the economic world of coffee, we are positioning griin in the forefront of the global coffee trade.” stated Yuval Weisglass, CEO of griin. “We are honored to have Drew and his expertise on board.”
Wolff commented on his new role at griin:
“I’m very pleased to join griin. Trading in green coffee has an immense impact as it drives resources down the value chain. It has the power to change the commodity economy as we know it while also helping support a social and sustainable mission.”
Wolff holds degrees from the U.S. Naval Academy and the University of Michigan. During his years at Starbucks, he led the Farmers’ Loan Program, creating a transformative long-term impact, by formulating a strategy that sees the farmers and their direct connection to the product.
“We are thrilled to add an advisory board member of Drew’s caliber and even more excited by the opportunity to achieve our mission of changing the commerce of coffee completely, bringing green coffee beans directly to the forefront of the trade and into the hands of the consumer,” said Matan Scharf, CMO of griin.
griin is a deep-tech startup pioneering an innovative coffee roasting solution. griin’s proprietary, patent-pending technology uses volumetric heating to roast green coffee beans, enabling an optimal technique for non-industrial coffee roasting with the highest quality of fresh coffee for consumers.
At scale, this solution has the potential to decentralize the coffee supply chain, leading to a more balanced profit share for coffee producers and resellers, while dramatically improving various aspects of sustainability. The Israel-based company was founded by three experienced entrepreneurs with the vision of disrupting the coffee market by providing an innovative roasting solution, focusing initially on the office/workplace segment. Additional information about griin is available at www.griin.coffee.