HO CHI MINH CITY, Vietnam – Real Bean Coffee, Trung Nguyên Legend and Lamant Coffee won the gold, silver and bronze prizes at the first Vietpresso Contest held in HCM City last week. The competition was organised by Central Retail Vietnam together with 15 prestigious coffee brands and shops on the sidelines of Vietnam Foodexpo 2019 (November 13 – 17).
The contest aims to add value to Vietnamese coffee brands so that more higher-value coffee products can be exported instead of raw materials.
Last year, Vietnam exported 1.88 million tonnes of coffee worth US$3.5 billion, an increase of 20 per cent in volume but only 1 per cent in value.
The VietPresso Contest was organised to select some of the best quality coffee products for promoting in European countries during the Việt Nam coffee promotion programme next year.
“We expect VietPresso 2019 to be a good opportunity for our coffee businesses to introduce their products to consumers and connect with coffee importers from countries around the world,” said Tạ Hoàng Linh, director of the Ministry of Industry and Trade’s Europe – America market department