BANGKOK – Gruppo Cimbali, with Faema brand, known worldwide for its design and production of professional espresso machines, – strengthens its presence in Southeast Asia by signing a strategic partnership and exclusive distribution agreement with DKSH Thailand. DKSH will be promoting Faema’s wide range of commercial and at-home products by providing sales, marketing, and after-sales services.
Gruppo Cimbali and DKSH Thailand
As a global power brand of Gruppo Cimbali, Faema represents a deeply rooted heritage with an uncompromising focus on quality and design, making Faema the ideal partner for baristas who want to express their creativity and talent with fellow enthusiasts.
Being one of the leading “Made in Italy” ambassadors, Faema continues to anticipate market needs with innovative, superior quality products that reach far beyond just their machines.
DKSH, the leading Market Expansion Services in Asia, is the optimal partner for Faema’s desire to strengthen their presence in Thailand. DKSH Thailand is specialized in assisting companies that wish to grow and expand their business in new and existing markets, making them an excellent partner to enforce Faema’s presence in the reference sector.
Faema recognizes the importance of being present in Thailand’s market. Thanks to this partnership with DKSH, the renowned commercial coffee machine brand is looking forward to being able to enter the specialty coffee segment, joining the now present micro and local roasters.
Millie Chan, Regional Director Asia Pacific of the Gruppo Cimbali, stated: “We are excited to have DKSH as our partner and to benefit from their rich experience in the Thailand market and their in-depth expertise in the coffee industry. Our aim is to proactively expand sales to coffee chains as well as other suitable places in Thailand and to let Thai customers experience quality coffee made with our product.”
Following Millie Chan’s statement comes one from DKSH’s Oliver Hammel, Vice President, Business Unit Technology, Thailand, who commented: “We are very glad to cooperate with Faema, a company with innovative technology and elegant design. We will further strengthen the brand, increase sales, and maximize customer satisfaction throughout our great market coverage and after-sales services. We are fully committed to this partnership and will ensure Faema’s sustainable business growth in the Thailand market.”
Faema fully recognizes the importance of being represented in a worldly market like the one present in Thailand and Southeast Asia and is looking forward to this along with many more collaborations to come.