Sunday 25 February 2024

Faema brings Art & Caffeine in Seoul: where coffee culture, art and tradition meet

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SEOUL, South Korea – Faema, a brand of Gruppo Cimbali, the legendary Italian name behind professional espresso machines, continues its journey worldwide with the opening of its brand-new Art & Caffeine store in Seoul. Art & Caffeine is a new format created by Faema with the objective to bind coffee culture, art and tradition in a singular location by bringing coffee experts and coffee lovers together.

Art & Caffeine, with its first location inaugurated in Milan in 2018, is a place open to educational and inventive components like classes conducted by some of the most renowned coffee experts as well as panel discussions and presentations from industry professionals open to the public, journalists and influencers, all surrounding the art of caffeine.

Faema around the world

Given its widespread success, in 2019 Faema brought Art & Caffeine in the United States with the opening of a pop-up store in New York City. The store saw the happening of educational and inventive events like classes and competitions held by some of the most important coffee gurus and influencers in the sector.

Today, Faema’s international journey stops in Asia; with the opening of the first Art & Caffeine in Seoul, one of the most important cities in the Asian market of coffee machines.

The new Faema Art & Caffeine in Seoul is located in the luxurious and stylish area of Gangnam

Inside the store

The new two floor Art & Caffeine store, located inside the Dooree Trading building, is characterized by the presence of some of the most iconic FAEMA emblems such as the Faema E71 and the Faema E61. Similar to its other locations, the new Seoul Art & Caffeine store is a place for clients and distributors to explore the industry leading Faema coffee machines as well as participate to special events aimed to bring together coffee experts and coffee lovers.

This project is born by a collaboration between Faema and the korean exclusive importer Dooree Trading, with the aim of consolidating further the brand image of Faema in South Korea. The interior design of the space has been studied following the main guidelines and elements of Faema Brand, but adapting it to the local culture, such as the minimalistic design that can be found in modern coffee shops in Korea.

The new Art & Caffeine store is located at 7, Nonhyeon-dong Gangnam-gu Seoul South Korea and open from 10am – 7 pm (Monday – Friday) and 10am – 4pm (Saturday)

Italian coffee awaits Koreans

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