Monday 24 June 2024
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EVOLUTION – Starbucks grows not-coffee business, sells fruit juice at Whole Foods

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  • TME - Cialdy Evo

Just when it seemed there was no way for Starbucks products to become more ubiquitous in your life, the coffee giant announced it will start selling its Evolution Fresh juice and Evolution Harvest line of snacks in Whole Food stores across the country.

By the end of the year, Starbucks plans to have its Evolution Fresh products in 8,000 Starbucks and grocery stores nationwide, according to a release from the coffee retailer.

The juices, which are cold-pressed and organic “whenever possible,” according to the release, will be available in 14 flavors at Whole Foods stores, including the mysteriously named “Organic Ruby Roots” and “Organic Sweet Burn.” The suggested retail price for a 15.2-oz. bottle is $2.99 to $6.99.

While Evolution Fresh juice already has been available in a few markets, the line of Evolution Harvest snacks will make their grand debut at Whole Foods Markets. Although the snack line will eventually include bars, trail mixes and dried-fruit snacks, just three bars will be sold at Whole Foods for now. Sometime in the fall, Evolution Fresh snack products will start to show up in Starbucks stores as well, the company said.

Starbucks bought Evolution Fresh, a company that specialized in juice and smoothies, in November 2011 for $30 million, the Wall Street Journal reports.

And for the record, a Starbucks spokesperson told us you cannot currently buy Starbucks coffee at Whole Foods stores.


Source: Los Angeles Times


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