BRUSSELS, — Starbucks Coffee Co. has joined the European Vending Association, following EVA’s decision at last fall’s annual meeting to extend membership to multinational coffee companies.
“As a newer player in office coffee service, the EVA is sure that Starbucks can benefit from the vast experience and innovations of our existing members, as well as sharing their own expertise and ideas of the European coffee segment,” EVA said.
“Starbucks understands what makes a good quality cup of coffee, and what a customer desires. This knowledge will be valuable to the EVA members seeking to ‘premiumize’ their self-service coffee offerings.”
Starbucks entered Europe’s vending and OCS market in 2013 when it teamed up with vending giant Selecta to install “vending cafés” in large offices throughout the continent.
The European Vending Association represents the interests of the vending industry before European governments and regulatory bodies. Its members include national trade associations, along with European operators, manufacturers and suppliers.
Source: Vending Times
