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COLNAGO-CORNATE D’ADDA (Monza Brianza) – In 2025, DVG celebrates a major milestone: sixty years of activity. This anniversary is not only a moment to reflect on the company’s history; but also a chance to highlight the people, values, and transformations that have made DVG a global reference point in the professional coffee machine components industry.
To celebrate this occasion, DVG is launching “Coffee Break Stories”
A social media campaign with strong emotional and storytelling impact. The campaign is designed to engage the DVG community and give voice to the key players of the past six decades: founders, employees, customers, and partners.
Structured into six episodes, the campaign revisits pivotal moments in the company’s journey, weaving together past and present through a collective narrative made up of archive images, interviews, fun facts, and direct testimonies. Each episode serves as a true “coffee break” – a moment to pause, look back with pride, and look ahead with ambition.
“Sixty years is much more than a business milestone: it’s a heritage of experiences and relationships. This anniversary is a chance to say thank you to those who’ve walked this path with us, and to share who we’ve become – without ever forgetting where we started,” says Giovanna De Vecchi, Managing Director of DVG De Vecchi.
From Craftsmanship to an Industrial Vision
Founded in 1965 by Pinuccio and Rina De Vecchi, DVG began as a small workshop with a strong technical foundation and a passion for mechanical engineering. In the 1970s, a decisive turning point came with the company’s entry into the world of professional coffee machines: valves, portafilters, steam wands, and custom solutions became the core of its production.
After years of continuous evolution, DVG now operates through two main divisions:
· In-house production of solutions and components for professional coffee machines, designed and tested according to the highest quality standards;
· Distribution of components, both original and compatible, thanks to strong partnerships with leading global coffee machine manufacturers.
Today, DVG is a structured industrial company, present in over 80 countries, with a catalogue of thousands of products for professional coffee machines. The company continues to invest heavily in research, development, and digitalization, offering tailored solutions and high-level technical support.
People at the Heart of Growth
DVG’s success is also the result of a corporate culture rooted in collaboration, training, and knowledge-sharing. Many team members have grown within the company, while others have brought in new experiences – “veterans” and “newcomers” alike contribute to making DVG a dynamic and resilient business.
Through their daily commitment, they’ve played a key role in strengthening both the production and commercial systems. Likewise, DVG’s long-standing network of customers and suppliers represents an ecosystem built on trust, quality, and long-term relationships.
Looking Ahead
Sixty years is not a finish line, but a new beginning. DVG is looking to the future with a growing commitment to sustainability, automation, and the digital transformation of processes.
Communication is evolving, too: the “Coffee Break Stories” campaign was created to reflect this generational and value-based transition, building bridges between those who shaped DVG’s history and the new generation of coffee industry professionals.
“Sixty years ago, everything started in a small workshop. Today, we are a global company, but our core values remain the same: quality, innovation, and respect for people’s work. Telling our story today also through social media means staying true to our roots while embracing change.”
Follow the “Coffee Break Stories” campaign on DVG De Vecchi official social channels and relive six decades of passion, innovation, and coffee culture with the company.
