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TEMPE, Ariz., USA – Dutch Bros Inc., one of the fastest-growing brands in the U.S. quick-service beverage industry, yesterday (January 5, 2026) announced the appointment of Jennifer Somers as Chief Shops Officer. Reporting to Christine Barone, Chief Executive Officer and President of Dutch Bros, Somers will lead Dutch Bros’ field organization and shop operations, overseeing operational excellence, growth, and consistent brand execution across company-owned and franchise shop locations.
“Jennifer is a people-first leader who brings an incredible blend of strategic vision and hands-on leadership that will help propel Dutch Bros through our next phase of growth,” said Christine Barone, CEO and President of Dutch Bros.
“Her track record of scaling high-growth, purpose-driven field organizations while staying grounded in culture and customer connection makes her an ideal fit for this role.”
Somers brings more than 20 years of operational leadership experience, including the last 10 years in the restaurant industry.
Most recently, she served as Chief Operations Officer at CAVA, where she led operations through rapid growth and helped elevate the guest experience. Prior to CAVA, Somers spent six years at Taco Bell in roles of increasing responsibility, most recently as Senior Vice President of US Restaurant Operations.
“I’m thrilled to join Dutch Bros at such an exciting time for the company,” said Somers. “I’ve long admired the culture behind the brand and how Broistas bring it to life for customers every day.
As Dutch Bros continues to grow, I’m looking forward to partnering with field leaders to support our teams and deliver a consistent, exceptional experience at every shop, every time.”
